Paid Social Specialist

Swanson Health Products, Inc; Fargo, Northern (ND, KY); Hybrid; USD 55,000 - 85,000; Full time

Benefits offered by this job

Fitness Center Reimbursement

Product Discounts

Job summary

Swanson Health Products, Inc is seeking a Paid Social Specialist to manage day-to-day paid social campaigns across Meta and other platforms. This hybrid role is based near Fargo and will focus on campaign builds, optimization, budget management, and reporting.

You will partner with cross-functional teams, run testing plans, forecast budgets, and maintain documentation. Candidates should have 2–4 years of hands-on experience and strong analytical and communication skills.

Qualifications

• 2–4 years hands-on paid social or performance marketing experience.
• Strong knowledge of Meta Ads Manager.
• Experience with campaign setup, optimization, budgeting, and reporting.
• Strong analytical and communication skills.
• Detail oriented with ability to manage multiple campaigns.
• Experience with TikTok/Pinterest/Reddit a plus.
• E-commerce or direct-to-consumer experience preferred.

Responsibilities

• Build and launch campaigns, audiences and targeting initiatives.
• Manage creative trafficking and asset launches.
• Monitor performance, pacing, budgets and KPIs.
• Optimize bidding, budgets, audiences, placements and structure.
• Analyze trends and provide actionable insights.
• Collaborate with cross-functional teams and forecast budgets.
• Maintain campaign documentation and QA processes.

Skills

Paid social advertising

Campaign optimization

Audience targeting

Analytics

Budget management

Detail oriented

Communication

Project management

Tools

Meta Ads Manager

TikTok Ads

Pinterest Ads

Reddit Ads

Job description

Competitive Benefits

• Fitness Center Reimbursement
• Product Discounts

*This is a hybrid role based out of/near Fargo

Who We Are:

Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth.

About the Role:

The Paid Social Specialist will support the day-to-day management and execution of Swanson Health’s paid social advertising programs. This role will be responsible for campaign builds, ongoing optimization, budget management, creative traffi cking, reporting, testing, and performance analysis across Meta and other relevant social platforms.

Manage day-to-day execution and optimization of paid social campaigns across Meta and other relevant social platforms.

What You'll Do:

• Build and launch new campaigns, audiences, ads, and targeting initiatives based on established strategy.
• Manage creative traffi cking and coordinate the launch of new creative assets across paid social campaigns.
• Monitor campaign performance, pacing, budgets, and key KPIs and proactively identify opportunities or issues.
• Conduct ongoing optimizations across bidding, budgets, audiences, placements, creative, and campaign structure.
• Analyze performance trends and provide actionable insights and recommendations to improve effi ciency and growth.
• Partner with the Director of Growth to execute structured testing plans across audiences, creative, messaging, and campaign strategies and evaluate results.
• Assist with forecasting, monthly budget management, and performance reporting.
• Maintain campaign documentation, naming conventions, QA processes, and other paid media operational standards.
• Partner with internal creative, social, infl uencer, merchandising, analytics, and marketing teams to support campaign needs and business priorities.
• Develop working knowledge of paid search campaigns and processes to provide cross-channel support as needed.
• Stay current on paid social platform, measurement, creative, and industry developments and identify relevant opportunities for the business.

What We Are Looking For:

• 2–4 years of hands-on paid social or performance marketing experience.
• Strong working knowledge of Meta Ads Manager and paid social campaign management.
• Experience with campaign setup, optimization, audience targeting, creative testing, budget management, reporting, and performance analysis.
• Strong analytical skills with the ability to translate campaign data into actionable insights.
• High attention to detail and strong organizational and QA skills.
• Comfortable managing multiple campaigns, priorities, and deadlines simultaneously.
• Ability to work independently while collaborating within a broader paid media team.
• Strong written and verbal communication skills.
• Experience with additional paid social platforms such as TikTok, Pinterest, Reddit, or other emerging platforms is a plus.
• E-commerce or direct-to-consumer experience is preferred.

Why Join Us:

• Join a trusted wellness company with more than 50 years of experience.
  
• Manage and optimize paid social campaigns across Meta and other platforms.
• Collaborate with creative, social, influencer, merchandising, analytics, and marketing teams.
• Help connect customers with quality wellness products through engaging digital campaigns.
• Make a measurable impact through creative testing, performance analysis, and campaign optimization.