Paid Search Strategist & Data-Driven Analyst

Digitas North America; Boston (MA); On-site; USD 50,000 - 71,000; Full time

Job summary

Digitas, a leading digital marketing agency in the U.S., is seeking a Search Marketing Analyst to manage paid search campaigns across platforms like Google, Microsoft, and Yahoo. This role focuses on strategy, planning, and client reporting to optimize performance against business goals.

The ideal candidate will have a four-year degree and experience in analytical or digital marketing, with strong problem-solving and communication skills. A collaborative, fast-paced environment in Boston awaits.

Qualifications

• A four-year degree is required; 1–2 years in analytical or digital marketing is a plus.
• Exposure to SEM is a plus and strong problem-solving abilities are valued.
• Excellent communication and relationship-building skills are expected.

Responsibilities

• Oversee holistic SEM program management: keywords, ad copy, strategy and reporting.
• Participate in meetings, document takeaways, and drive next steps.
• Analyze data from multiple sources and translate into actionable insights.
• Optimize bid strategies, monitor KPIs, budgets, and pacing.
• Develop campaigns aligned with client goals and SEM best practices.
• Forecast performance and allocate budgets, providing data-driven rationale.
• Collaborate with clients and internal teams; provide timely reporting.
• Build relationships with SEM, S&A and other teams and partners.

Skills

Digital marketing

Analytical

SEM

PPC

Communication

Education

Bachelor's degree

Job description

Digitas, a leading digital marketing agency in the U.S., is seeking a Search Marketing Analyst to manage paid search campaigns across platforms like Google, Microsoft, and Yahoo. This role focuses on strategy, planning, and client reporting to optimize performance against business goals.

The ideal candidate will have a four-year degree and experience in analytical or digital marketing, with strong problem-solving and communication skills. A collaborative, fast-paced environment in Boston awaits.