Paid Search Strategist: Data-Driven Growth & Optimization

Prophet; San Francisco (CA); Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid working model

Job summary

Prophet is seeking a Paid Search Specialist to join our growing media team. You’ll plan, execute, optimize, and report on paid search campaigns across Google Ads, Microsoft Ads, and related platforms.

You’ll manage B2B and B2C clients with increasing independence, using data and testing to improve performance and tie results to client goals. This role suits someone detail-oriented, curious, and comfortable balancing hands-on management with clear communication, collaboration, and strategic

Qualifications

• 3+ years hands-on experience managing paid search campaigns across Google Ads and Microsoft Ads.
• Experience with planning, setup, optimization, and reporting of paid search campaigns.
• Comfort with data, metrics, and reporting tools.

Responsibilities

• Manage day-to-day execution and optimization of paid search campaigns across Google Ads and Microsoft Ads.
• Support campaign planning and setup including keyword research, account structure, audience strategy, ad copy, bidding, budgets, and trafficking.
• Monitor performance and compile data for reporting, surfacing trends, risks, insights, and optimization opportunities.
• Analyze results across platforms and GA4 to identify patterns and recommend improvements.
• Contribute to testing across ad copy, keywords, audiences, bidding strategies, landing pages, and campaign structure.
• Maintain organized campaign documentation, budgets, timelines, pacing trackers, and optimization records.

Skills

Paid search management

Keyword research

Campaign optimization

Data-driven decision making

Communication

Team collaboration

Multi-client experience

Analytical mindset

Education

Bachelor’s degree in Marketing/Advertising/Analytics

Tools

Google Ads

Microsoft Ads

GA4

Excel

AI-powered tools

Job description

Prophet is seeking a Paid Search Specialist to join our growing media team. You’ll plan, execute, optimize, and report on paid search campaigns across Google Ads, Microsoft Ads, and related platforms.

You’ll manage B2B and B2C clients with increasing independence, using data and testing to improve performance and tie results to client goals. This role suits someone detail-oriented, curious, and comfortable balancing hands-on management with clear communication, collaboration, and strategic