Paid Search Strategist

Bravehawk Recruiting; Atlanta (GA); Remote; USD 60,000 - 85,000; Full time

Job summary

A performance-driven digital agency is seeking a Paid Search Strategist focused on the Home Services sector. This fully remote role offers the chance to work directly with leadership and grow within a dynamic team. Responsibilities include managing and optimizing paid search campaigns, collaborating with cross-functional teams, and improving campaign performance through data-driven insights. Ideal candidates should have experience with Google Ads and a strategic mindset.

Benefits

Mentorship and growth opportunities

Fully remote position

Fast career growth

Qualifications

• Hands-on experience with Google Ads and Meta Ads Manager.
• Experience with home services accounts is a plus.

Responsibilities

• Plan and optimize paid search campaigns tailored to home services.
• Launch and manage local lead-generation campaigns across paid social channels.

Skills

Communication

Data Storytelling

Performance Metrics

Tools

Google Ads

Meta Ads Manager

GA4

Job description

Job Opening: Paid Search Strategist – Home Services Focus

Location: Remote (EST hours preferred)

Type: Full-Time

We are partnering with a performance-driven digital agency that is launching a new vertical focused on the Home Services industry. They are looking for a Paid Search Strategist to join their growing team. The ideal candidate thrives in both execution and strategy and is excited about working directly with leadership in a high-impact role.

Responsibilities:

1. Plan, manage, and optimize paid search campaigns (Google Ads, Bing Ads) tailored to the home services sector (HVAC, plumbing, roofing, etc.).
2. Launch and manage local lead-generation campaigns across paid social channels (Meta, Instagram).
3. Continuously improve performance through A/B testing, multivariate testing, and data-driven insights.
4. Report on campaign KPIs such as CPL, lead-to-booked conversion rate, and ROAS.
5. Collaborate with content strategists, designers, and client teams to ensure performance alignment.
6. Regularly audit campaigns using tools like GA4, GTM, and GSC to enhance conversion flows and data tracking.

Qualifications:

• Hands-on experience with Google Ads, Meta Ads Manager, and GA4.
• Strategic mindset with a love for performance metrics, data storytelling, and optimization.
• Strong communication skills and comfort working with cross-functional teams and clients.
• Experience working on home services accounts is a plus but not required.

Why Join Us?

• Work directly under a proven Director of Digital who values mentorship and growth.
• Fully remote position, EST hours preferred.
• Opportunity for fast career growth within a team that rewards ownership and initiative.