Paid Search Marketing Manager

3 Little Birds Interactive; Washington (District of Columbia); On-site; USD 85,000 - 125,000; Full time

Job summary

A growing media company in Washington seeks a Search Marketing Manager to lead SEM initiatives, focusing on performance analysis and campaign optimization. The ideal candidate will have over 3 years of experience, be Google Ads certified, and possess strong analytical skills. Responsibilities include hands-on management of search initiatives, strategy refinement, and launching international campaigns. Candidates should send their resume and cover letter to the provided email.

Qualifications

• 3+ years of experience managing paid search marketing.
• Google Ads certification required.
• Strong grasp of paid search mediums including remarketing and display.
• Proficient in remarketing, display, content, mobile and video campaigns.
• Strong analytical and logical skills.
• Bachelor’s degree in a related field preferred.
• Broad knowledge of e-commerce business models.
• Excellent verbal and written communication.
• Able to develop concepts and hit goals with urgency.

Responsibilities

• Manage SEM initiatives including Sponsored Search and Display.
• Analyze SEM efforts and report on KPIs.
• Implement best practices across campaigns.
• Implement best practices across campaigns and testing.
• Stay current with industry trends and opportunities.
• Launch new international campaigns.

Skills

Google Ads expertise

Analytical skills

Communication skills

Paid Search management

International PPC experience

Communication

E-commerce knowledge

Education

Bachelor’s degree in a related field

Tools

Google Ads

Job description

4th fastest growing media company in the USA.

Job Description

4th fastest growing media company in the USA seeks a paid Search marketing manager. This person is a Google expert who knows how to dig into a campaign and continue to make adjustments that lead to growth and optimization. They will know where and how to analyze performance that will lead to new recommendations and ideas for further growth. They will immerse themselves into the business to discover new campaign and test opportunities. They will be able to design, track and implement these recommendations with speed and organization that leads to increased program success.

Responsibilities

• Hands‑on management of the company’s SEM initiatives: Sponsored Search, Display, Remarketing, Video and Content
• Analysis & Reporting of all SEM efforts on Key Performance Indicators (KPIs) and utilizing your deep knowledge of the SEM sphere to further build and optimize the program
• Refine & build new strategies that aligns with the companies goals of acquiring new customer flow
• Implement best practices across campaigns and testing initiatives
• Stay up‑to‑date on industry trends and best practices
• Launch new international campaigns

Qualifications

• 3+ years of paid search marketing managing an in‑house program
• Must be Google Adwords certified
• Some international PPC experience preferred
• Proven grasp of all Paid Search mediums including remarketing, display & content, mobile, video
• Strong analytical and logical skills
• Bachelor’s degree in a related field is preferred
• A broad knowledge of e‑commerce business models
• Excellent verbal and written communication skills
• A sharp mind with an ability to understand & develop concepts
• Positive attitude, strong work ethics, and ability to multi task
• Tenacious, hard‑driving self‑starter who is willing to get into the trenches and do what it takes to hit goals.

Additional Information

Interested candidates should send cover letter and resume to [e-mail] or apply directly online. Please, only candidates with relevant experience need apply.