Paid Search Specialist (SEM)

QVC, Inc.; West Chester (Chester County); Hybride; USD 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Health benefits starting day 1

401(k)

Tuition reimbursement

Employee discounts

Résumé du poste

QVC Group, Inc. in West Chester, PA is seeking a hands-on Paid Search Specialist to drive customer acquisition and revenue through strategic campaigns across Google Ads, Microsoft Advertising, and AI-powered formats.

You will partner with cross-functional teams, analyze performance data, manage budgets and bids, and optimize SKUs and keywords to boost visibility and conversions. This is a hybrid role with onsite days in West Chester, PA and relocation is not offered.

Qualifications

• Bachelor’s degree in marketing or related field or equivalent experience.
• 2+ years of hands-on experience managing paid search campaigns in ecommerce/retail or similar performance-driven environments.
• Experience with Google Ads and Microsoft Advertising.
• Experience managing Search, Shopping, and Performance Max campaigns.
• Working knowledge of web analytics tools such as GA4.

Responsabilités

• Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising.
• Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats.
• Analyze campaign and site performance data to identify trends, opportunities, and optimization actions.
• Monitor spend, pacing, and performance against key metrics such as traffic, conversions, efficiency, and ROI.
• Adjust bids, budgets, audience signals, and campaign structure to improve results.
• Make SKU-level and keyword-level optimizations to strengthen product visibility and performance.
• Use automation tools, bid strategies, and scripts to improve efficiency and scale.
• Conduct routine account audits to maintain campaign health, structure, and compliance.
• Support audience and retention initiatives through list management and targeting improvements.
• Partner with internal teams and external platform partners to test ideas and improve campaign outcomes.
• Translate performance insights into clear recommendations and next steps.

Connaissances

Paid search management

Google Ads

Microsoft Advertising

Campaign optimization

Data analysis

GA4

Budgeting & pacing

Formation

Bachelor’s degree in marketing or related field

Equivalent relevant experience

Outils

Google Ads

Microsoft Advertising

GA4 / Google Analytics

Description du poste

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers.

QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

As a Paid Search Specialist, SEM, you will help drive customer acquisition and revenue by managing paid search campaigns across Google and Microsoft Advertising. You will work across Search, Shopping, Performance Max, and AI-powered campaign types to improve efficiency, capture high-intent demand, and turn performance data into action. This is a great opportunity for a hands‑on paid search marketer who wants to deepen their expertise in the ecommerce, retail space. You will partner with cross-functional teams, work with large data sets, and help shape how QVC shows up when customers are ready to discover and buy.

Where You'll Work

This role is hybrid and requires you to be onsite in West Chester, PA several days per month. Onsite days are predetermined and standard across the company. To be considered, you must reside in Pennsylvania, Delaware, or New Jersey. Relocation assistance is not available for this role.

What You'll Do

• Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising
• Execute and improve campaigns across Search, Shopping, Performance Max, and AI-powered formats
• Analyze campaign and site performance data to identify trends, opportunities, and optimization actions
• Monitor spend, pacing, and performance against key metrics such as traffic, conversion, efficiency, and return
• Adjust bids, budgets, audience signals, and campaign structure to improve results
• Make SKU-level and keyword-level optimizations to strengthen product visibility and performance
• Use automation tools, bid strategies, and scripts to improve efficiency and scale
• Conduct routine account audits to maintain campaign health, structure, and compliance
• Support audience and retention initiatives through list management and targeting improvements
• Partner with internal teams and external platform partners to test ideas and improve campaign outcomes
• Translate performance insights into clear recommendations and next steps

What You’ll Bring

• Bachelor’s degree in marketing, business, or a related field, or equivalent relevant experience
• 2+ years of hands‑on experience managing paid search campaigns in ecommerce, retail, or another performance-driven environment
• Experience with Google Ads and Microsoft Advertising
• Experience managing Search, Shopping, and Performance Max campaigns
• Experience managing budgets, pacing, and KPI-based optimization
• Working knowledge of web analytics tools such as Google Analytics / GA4
• #LI-ST4

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier‑free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Join Our Team!

QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. QVC Group has team members in the U.S., the K., Germany, Japan, Italy, Poland and China. We’re an inspired and diverse team that comes together to combine shopping and entertainment for millions of highly discerning shoppers. It’s a fun, fast‑paced world, and what really sets us apart is our culture and talent experience. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

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