Marketing Analyst

QVC, Inc.; Kentucky; Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health benefits from day 1

401(k) plan

Tuition reimbursement

Paid time off

Employee discounts

Job summary

QVC Group, Inc. is seeking a Marketing Analyst to optimize paid media and marketing investments across Cornerstone Brands. You will deliver rigorous measurement, test design support, and actionable insights to inform performance, incrementality, and investment decisions.

You will report to the Senior Manager of Marketing Analytics and work with Paid Media, CRM, Transformation Lab Members, and external agency partners. Remote role with residency in OH or KY; occasional on-site in West Chester, OH.

Qualifications

• 3+ years in digital advertising or marketing analytics.
• Strong proficiency with Google and Meta advertising platforms.
• Experience with CRM programs (Email, SMS) and data reporting.
• Ability to design tests and interpret results for business impact.
• Excellent communication and project management skills.

Responsibilities

• Day-to-day measurement support for Paid Media and Email Labs.
• Design tests with brand and channel leads; validate methods.
• LiftLab MMM measurement support and reporting.
• Analyze customer, channel, and marketing mix KPIs.
• Collaborate with Paid Media, CRM, and agencies.

Skills

Digital advertising

Google Ads

CRM programs

Data analysis

Excel/BI basics

Tools

Excel

SQL

Power BI

Job description

QG1302 Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, and our four Cornerstone brands. The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®.

Your Opportunity, Your Team

You will play a critical role in enabling data-driven optimization of paid media and marketing investments across Cornerstone Brands. The Marketing Analyst is responsible for delivering rigorous measurement, test design support, and actionable insights that inform marketing performance, incrementality, and investment decisions. You will report to the Senior Manager of Marketing Analytics.

Where You'll Work

This role is remote; job seekers must reside in one of the following states to be considered: Ohio and Kentucky. This role may require you to be on site at our West Chester, Ohio Corporate Office as needed.

What You'll Do

This is a multi‑faceted individual contributor role with responsibility for the following key areas: Day‑to‑day measurement support for Paid Media and Email Labs, partnering with brand and channel leads to design tests, validate methodologies, measure incremental impact, and translate results into clear business implications. LiftLab Media Mix Modeling measurement support, including data integrity validation, modeling support, and reporting to inform optimization of marketing spend across four brands representing over $100MM in annual media investment. Measurement and analysis of Customer, Channel, and overall Marketing Mix programs, with a focus on understanding impact on customer file health and other key performance indicators. The Marketing Analyst collaborates closely with Paid Media, CRM, Transformation Lab Members, and external agency partners.

What You'll Bring

Three years of digital advertising experience preferred. Strong understanding of Google and Meta platforms. Strong understanding of CRM programs like Email and SMS. Ability to gather and analyze data and create reports. Prior experience with marketing platform variant testing design and analysis. Excellent communication skills, both verbal and written, with the ability to articulate ideas clearly and effectively. Highly organized with strong project management and time management. Strong analytical, planning, modeling, forecasting and research skills, with the ability to interpret data, draw insights and make data-driven decisions. Demonstrated understanding of core Digital Marketing and CRM KPIs, including how they connect business and financial outcomes. Strong analytical foundation with familiarity in testing, incrementality measurement, and marketing effectiveness best practices. Ability to translate complex analyses into clear, concise, and compelling narratives for non‑technical and executive audiences. Strong communication skills with the confidence to present insights, influence stakeholders, and challenge assumptions using data. Proven ability to collaborate cross‑functionally and influence outcomes without formal authority. Comfort working with ambiguous problem statements, evolving data, and imperfect information while exercising sound analytical judgment. Advanced skills in Excel, SQL, Power BI, or other data analysis and visualization tools, with demonstrated competence in data analysis and modeling. Intellectual curiousity and a continuous learning mindset, with the ability to adapt to new tools, platforms, and measurement approaches.

Remote work is not permitted in NYC at this time. #LI-Remote

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance.

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

Join Our Team!

QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screena doorway to discovery, delight and community. QVC Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. We’re an inspired and diverse team that comes together to combine shopping and entertainment for millions of highly discerning shoppers. It’s a fun, fast-paced world, and what really sets us apart is our culture and talent experience. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!

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