Sr Mgr Social Platform Lead - YouTube

QVC, Inc.; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k)

Tuition reimbursement

Paid time off

Employee assistance program

Parental leave

Volunteer hours

Company discounts

Job summary

QVC Group is seeking a Senior Manager Social Platform Lead - YouTube to drive strategy, programming, and performance of QVC’s YouTube presence, shaping how customers discover content, products, and stories. This hybrid role requires onsite work in West Chester, PA several days per month, with relocation not offered.

You will partner across creative, production, social, merchandising, paid media, marketing, and analytics.

Qualifications

• 8+ years in YouTube, social media, or digital content development.
• Proven track record building and executing a brand YouTube strategy.
• Deep knowledge of YouTube operations, metadata, thumbnails, and best practices.
• Experience leading cross-functional teams and external partners.

Responsibilities

• Set and evolve channel strategy with content pillars and publishing approach.
• Translate priorities into an integrated YouTube content calendar.
• Lead channel performance management across metrics like impressions, view time, engagement.
• Optimize titles, descriptions, thumbnails, and playlists through testing.
• Coordinate cross-functional execution with creative, production, paid media, and analytics teams.
• Identify content opportunities using YouTube Studio and market trends.
• Present performance and recommendations to stakeholders.

Skills

YouTube strategy development

Cross-functional leadership

Analytics & optimization

Stakeholder management

Tools

YouTube Studio

Google Analytics

Job description

Your Opportunity, Your Team

The Senior Manager Social Platform Lead - YouTube leads the strategy, programming, operations, and performance optimization of QVC’s YouTube presence. You’ll shape how customers discover QVC content, products, personalities, and stories across one of the world’s most influential video platforms. You’ll turn business priorities, customer insights, seasonal moments, and content opportunities into a clear YouTube growth plan. Your work will help increase discoverability, watch time, audience engagement, subscriber growth, traffic, conversion, and revenue contribution through ad share and affiliate activity. You’ll lead through influence across creative, production, social, merchandising, programming, paid media, marketing, and analytics teams. You’ll also guide agency and vendor partners, build a strong organic relationship with Google, and establish the priorities, standards, and performance routines that help teams deliver high‑quality work with speed and consistency.

Where You'll Work

This role is hybrid and will require you to be onsite at West Chester, PA several days per month. Onsite days are predetermined and standard across the company. Job seekers must reside in one of the following states to be considered: Pennsylvania, New Jersey, or Delaware. Relocation assistance is not available for this role.

What You’ll Do

• Set and evolve QVC & HSN's YouTube channel strategy, including content pillars, audience priorities, publishing approach, growth opportunities, and success measures.
• Translate brand, customer, programming, product, and commercial priorities into an integrated YouTube content calendar covering tentpole moments, live and social commerce priorities, product storytelling, and always‑on programming.
• Lead channel performance management across impressions, click‑through rate, views, watch time, average view duration, audience retention, engagement, subscriber growth, traffic, conversion, and revenue contribution.
• Optimize titles, descriptions, thumbnails, playlists, metadata, content packaging, publishing cadence, community features, and channel architecture through structured testing and performance analysis.
• Direct cross‑functional execution with creative, production, social, merchandising, programming, paid media, marketing, and analytics partners, ensuring content is designed for YouTube audiences rather than simply repurposed from other channels.
• Use YouTube Studio, competitive benchmarking, audience behavior, and market trends to identify content opportunities, diagnose performance issues, and recommend changes to channel strategy.
• Influence internal stakeholders and maintain QVC's organic relationship with Google, ensuring YouTube standards and platform best practices are consistently applied.
• Manage agency, vendor, and other external partner relationships, including briefs, priorities, feedback, timelines, quality standards, and performance expectations.
• Support budget planning, resource prioritization, content investment decisions, and tracking of YouTube‑related revenue or commercial goals.
• Coach and guide team members, agency partners, and other resources supporting YouTube execution while establishing workflows that improve speed, quality, accountability, and consistency.
• Present channel performance, insights, risks, and recommendations to stakeholders and leadership in a clear, actionable way.

What You’ll Bring

• 8+ years of relevant experience in YouTube, social media, digital content, audience development, content marketing, video strategy, or a related field.
• Demonstrated experience developing and executing YouTube channel strategy for a brand, publisher, media company, retailer, agency, or similar organization.
• Deep knowledge of YouTube channel operations, content publishing, metadata, search optimization, thumbnails, playlists, community features, and platform best practices.
• A track record of improving audience and content performance, such as subscriber growth, watch time, retention, engagement, click‑through rate, traffic, conversion, or revenue.
• Experience using YouTube Studio and other analytics or reporting tools to evaluate performance, identify trends, and make optimization decisions.
• Experience leading content planning and execution across creative, production, marketing, social, merchandising, paid media, analytics, or related teams.
• Experience influencing stakeholders, aligning priorities, and delivering results through cross‑functional teams and external partners.
• Experience managing agencies, vendors, freelancers, production partners, or platform relationships.

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits.

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier‑free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance.

QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video‑driven commerce on every screen, from smartphones and tablets to laptops and TVs.

QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, e‑commerce sites, and TV channels, making every screen a doorway to discovery, delight and community. QVC Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. We’re an inspired and diverse team that comes together to combine shopping and entertainment for millions of highly discerning shoppers. It’s a fun, fast‑paced world, and what really sets us apart is our culture and talent experience. Best of all, working with QVC Group means friendly teams, ambitious projects and fast‑moving careers!

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.