Paid Media Operations Manager

QVC, Inc.; Kentucky; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive compensation

Paid time off

Employee assistance program

Parental leave

Paid volunteer hours

Amazing company discounts

Health care benefits starting on day 1

401(k)

Tuition reimbursement benefits

Job summary

QVC Group, Inc. seeks a seasoned Project Manager for its Paid Media Lab to lead high-impact tests and coordinate with marketing, finance and MMM initiatives across four brands.

You will manage vendor relationships, ensure data integrity, and drive incrementality of digital spend exceeding $100MM. The role requires strong cross-functional leadership, deep understanding of digital marketing KPIs, and hands-on experience with Paid Search and Paid Social.

Qualifications

• Bachelor's degree in Marketing, Finance or related field.
• 5+ years project management experience in a business setting.
• Hands-on experience with Paid Search and Paid Social channels.
• Experience with digital creative and asset needs across channels.
• Strong attention to detail and proactive communicator.

Responsibilities

• Day-to-day management of Paid Media Lab and testing initiatives.
• LiftLab MMM vendor management and reporting.
• Coordinate with Marketing and Finance to align MMM with demand plans and budgets.
• Own new business development within paid media and marketplaces.

Skills

Project management

Digital marketing KPIs

Cross-functional collaboration

Communication

Analytical thinking

Education

Bachelor's degree in Marketing/Finance

Tools

Paid Search

Paid Social

Job description

About QVC Group

Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, and our four Cornerstone brands. The Cornerstone brands deliver inspirations that help customers enjoy, enhance and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs®, Frontgate®, Grandin Road® and Garnet Hill®.

Responsibilities

• Day-to-day management of Paid Media Lab, supporting brand leads in identifying and executing high impact, scalable tests using Agile methodology.
• LiftLab Media Mix Modeling Vendor Management - Manage vendor relationship, data integrity, business updates and reporting from LiftLab to assist in optimizing incrementality of marketing spend across four brands totaling over $100MM.
• Coordinate with Marketing and Finance functions outside of LiftLab to ensure MMM informed by latest demand plans, budgets, promotional calendars and other organizational shifts.
• Program ownership of new business development within paid media, including opportunities in marketplaces, social selling and new ventures.

Critical Skills & Knowledge

• Project management proven ability to lead/influence cross-functional groups to achieve common goal(s) and drive performance.
• Demonstrated understanding of core Digital Marketing KPIs.
• Strong communication skills with ability and comfort in socializing performance data to all levels of the organization.
• Analytical mind familiar with testing and measurement best practices.
• Strong critical thinking skills an absolute must; will be validating or challenging ideas within Paid Media Lab, advocating for Digital needs in cross-functional environment.

Qualifications

• Bachelor's Degree in Marketing, Finance or related field.
• 5+ Years project management experience in a business setting.
• On-hands experience working within Paid Search, Paid Social channels highly preferred.
• Experience working with Digital creative; basic understanding of different marketing channels and associated asset needs for each.
• Strong attention to detail.
• Comfort and willingness to act outside of job description as need arises.
• Familiarity with digital marketing programs and terminology.
• Proactive, positive, influential communicator.

Benefits

• Competitive compensation.
• Paid time off.
• Employee assistance program.
• Parental leave.
• Paid volunteer hours.
• Amazing company discounts.
• Health care benefits starting on day 1.
• 401(k).
• Tuition reimbursement benefits.

Equal Opportunity & Inclusion

QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance.

Salary Information

If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.

About the Company

QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community. QVC Group has team members in the U.S., the U.K., Germany, Japan, Italy, Poland and China. We’re an inspired and diverse team that comes together to combine shopping and entertainment for millions of highly discerning shoppers. It’s a fun, fast-paced world, and what really sets us apart is our culture and talent experience. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!