PPC Specialist

Search Marketing Pros; United States; Remote; USD 55,000 - 70,000; Full time

Benefits offered by this job

Remote work option

Mentorship from Senior Paid Search(SP)

Professional development and growth

Job summary

Search Marketing Pros is seeking a hands-on PPC Specialist to support a Senior Paid Search Specialist in building, managing, and optimizing paid search programs for home services clients. The role is ideal for someone who is detail-oriented and eager to grow into a more strategic PPC position.

You should have hands-on Google Ads experience and a curiosity about what drives high-quality leads, plus excitement about how AI is enhancing paid media.

Qualifications

• 1-3 years of hands-on PPC experience (agency or in-house).
• Working knowledge of Google Ads, especially Search campaigns.
• Google Ads certification or ability to earn within 60 days.
• Strong Excel / Google Sheets skills (pivot tables, lookups).
• Familiarity with GA4 and conversion tracking basics.
• Strong attention to detail and ability to follow processes.

Responsibilities

• Build and launch campaigns, ad groups, ads, and assets based on strategy.
• Implement daily and weekly optimizations (bids, budgets, keywords, ad copy).
• Review search term reports and manage negative keyword lists across accounts.
• Monitor account health, budget pacing, and performance daily.
• Pull data and prepare monthly performance reports for client meetings.
• Review call tracking data and reconcile ad platform data with CRM data.
• Join client calls and capture notes and actions.

Skills

PPC

Google Ads

Data analysis

Excel / Sheets

Clear communication

Education

Google Ads certification

Tools

Google Ads

Google Analytics 4

Job description

Are you a hands-on Paid Search professional who loves digging into the data, executing with precision, and learning what really drives lead generation? We’re looking for a PPC Specialist to support our Senior Paid Search Specialist in building, managing, and optimizing paid search programs for home services clients. This role is ideal for someone who is detail-oriented, takes ownership of execution, and wants a clear path to growing into a strategic PPC role.

If you have hands-on Google Ads experience, a curiosity about what separates a good lead from a bad one, and excitement about how AI is changing paid media, this role may be a great fit.

PPC Specialist

Are you a hands-on Paid Search professional who loves digging into the data, executing with precision, and learning what really drives lead generation? We’re looking for a PPC Specialist to support our Senior Paid Search Specialist in building, managing, and optimizing paid search programs for home services clients. This role is ideal for someone who is detail-oriented, takes ownership of execution, and wants a clear path to growing into a strategic PPC role.

If you have hands-on Google Ads experience, a curiosity about what separates a good lead from a bad one, and excitement about how AI is changing paid media, this role may be a great fit.

What You’ll Get Out of This Role

• Hands-On Execution: Build, launch, and optimize real campaigns across Google Search, Performance Max, and Local Services Ads for multi-market home services brands.
• Direct Mentorship: Report to and learn from our Senior Paid Search Specialist, with regular coaching, feedback, and QA on your work.
• Visible Impact: See how your day-to-day optimizations move lead volume, cost per lead, and booked jobs across 10+ markets per client.
• Deeper Skill Set: Get exposure to call tracking, CRM data, and lead quality analysis - the work that separates great PPC marketers from button-pushers.
• AI-Forward Workflows: Learn to use AI and automation to work faster and smarter in paid media.
• Clear Growth Path: Grow into a Senior PPC role as your skills, judgment, and client ownership expand.
  

What You’ll Work On

Campaign Execution and Management:

• Build and launch campaigns, ad groups, ads, and assets based on strategy set by the Senior Paid Search Specialist
• Implement daily and weekly optimizations, including bid, budget, keyword, and ad copy updates
• Review search term reports and manage negative keyword lists across accounts

Channel Support:

• Google Search (core focus), Performance Max & Local Services Ads (LSA)
• Microsoft Ads (nice to have)
• Paid Social (nice to have)

Monitoring and Reporting

• Monitor account health, budget pacing, and performance daily, flagging anomalies quickly
• Track ROAS, Booked Jobs, lead volume, CPL, and lead quality
• Pull data and prepare monthly reports and performance summaries for client meetings

Lead Quality Support

• Review call recordings and call tracking data to identify lead quality trends
• Help reconcile ad platform data with CRM data (e.g., ServiceTitan, HubSpot)
• Surface insights and recommendations to the Senior Paid Search Specialist

Client Communication Support

• Help prepare materials and talking points for strategy and reporting calls
• Join client calls as needed, capturing notes and action items
• Respond to routine client requests under the Senior Specialist’s guidance

QA and Documentation

• QA conversion tracking, landing pages, and campaign settings before and after launches
• Document changes, tests, and results in account change logs
• Follow internal PPC SOPs and checklists, and suggest improvements

AI and Automation

• Stay current on Google Ads updates, automated bidding, and AI-driven campaign features
• Use AI tools to speed up ad copy creation, search term analysis, and reporting
• Flag repetitive tasks that are good candidates for automation
  

What We Need From You

• 1-3 years of hands-on PPC experience (agency or in-house), ideally in lead generation
• Working knowledge of Google Ads, especially Search campaigns
• Google Ads certification (or the ability to earn it within your first 60 days)
• Strong Excel / Google Sheets skills (pivot tables, lookups, basic formulas)
• Familiarity with Google Analytics 4 and conversion tracking basics
• Strong attention to detail and the ability to follow processes accurately
• Ability to take direction, accept feedback, and manage multiple tasks and deadlines
• Clear written and verbal communication
• Curiosity and a drive to grow into a strategic PPC role

Nice to Have:

• Experience with Local Services Ads or Performance Max
• Experience with Microsoft Ads
• Exposure to paid social
• Call tracking platform experience (e.g., CallRail)
• ServiceTitan or HubSpot experience
• Home services marketing experience
  

Our Values (What We Need in a Team Member)

• Our customers’ success is our success - we’re here to support our customers, and they come first. Period.
• Relentlessness
• Growth mindset (Evolve and fail fast)
• The ability and drive to improve by 1% every day
• Do one thing better than anyone else
• Make customers want to tell others

Compensation & Benefits

• Salary Starting at: $55 - 70k
• Paid Time Off : Enjoy 15 PTO days to recharge and maintain work-life balance.
• Location: Remote or Memphis, TN
• Flexible Work Arrangement : Can work remotely or from Memphis office
• Professional Development : Hands-on mentorship from our Senior Paid Search Specialist, plus opportunities to attend conferences, pursue certifications, and stay ahead in the evolving digital marketing landscape.
  

Ready to Elevate Your Career?

If you’re looking for a role where you can learn fast, build real skills, collaborate with a dynamic team, and make a measurable impact on clients’ growth, we’d love to hear from you. and let’s achieve new heights together!