Google Ads Manager

The Winter Companies; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

The Winter Companies, a fast-scaling performance-marketing group in the home-services space, seeks a Google Ads specialist who owns paid search end to end — someone who treats the account like their own P&L, obsesses over cost-per-lead and lead quality, and knows the difference between cheap clicks and actual booked business.

You will manage full lifecycle on Google Search, verify tracking, and scale Local Services Ads, with a testing pipeline on ad copy and geo targeting tied to performance

Qualifications

• Experience managing Google Ads for home services or local lead gen.
• Proficient in conversion and call tracking.
• Familiarity with Local Services Ads beneficial.

Responsibilities

• Full campaign lifecycle on Google Search with structure, keywords, negatives, and bidding.
• Verifying and maintaining conversion tracking and call tracking before bidding decisions.
• Daily performance management and cutting wasted spend to drive qualified leads.
• Know when to use smart bidding like Maximize Conversions and ensure enough conversion volume.
• Scale Local Services Ads (Google Guaranteed) alongside search for home-services lead gen.
• Test and optimize ad copy, landing pages, offers, and geo targeting based on data.
• Own cost-per-lead and lead quality, reporting weekly.

Skills

Google Ads

Local Services Ads

Conversion tracking

Cost-per-lead

Job description

We’re a fast-scaling performance-marketing company in the home-services space, generating leads at volume and growing fast. We’re looking for a Google Ads specialist who owns paid search end to end — someone who treats the account like their own P&L, obsesses over cost-per-lead and lead quality, and knows the difference between cheap clicks and actual booked business. You read the search terms report before you touch a bid, you verify tracking before you trust a number, and you scale what converts.

What you’ll do

• Full campaign lifecycle on Google Search: account structure, high-intent keyword and match-type strategy, aggressive negative-keyword management, and bidding — all measured against cost-per-lead and booked appointments, not clicks or CTR.
• Verifying and maintaining conversion tracking and call tracking as job one — no bid or budget decision until the data is trusted.
• Daily performance management — reading signal fast, cutting wasted spend the same day, and pouring budget into what actually produces qualified leads.
• Knowing when (and when not) to use smart bidding like Maximize Conversions — earning enough conversion volume before handing the algorithm the wheel.
• Standing up and scaling Local Services Ads (Google Guaranteed) alongside search for home-services lead gen.
• A constant testing pipeline on ad copy, landing pages / pre-landers, offers, and geo targeting tied to performance data.
• Owning cost-per-lead and lead quality as your number, reported weekly.

What we’re looking for

• Proven experience managing Google Ads for home improvement, home services, or local lead gen — not just e-commerce ROAS.
• You know real benchmarks: for a vertical like replacement windows, high-intent search runs $8–$25+ CPC and should convert in the ~10–15%+ range — a $0.80 CPC with near-zero leads reads as a red flag to you, not a win.
• Fluency in the mechanics that actually move results: search terms reports, match types, negative keywords, conversion and call tracking, and smart-bidding thresholds.
• Hands‑on experience with Local Services Ads for home-services clients is a major plus.
• A bias toward action: you test, you read data, you decide, you move — and you flag wasted spend proactively instead of letting days go by.
• You’re measured on cost per booked project, not vanity metrics, and you’re comfortable being held to that.

How you’ll be measured

Cost per lead, lead quality, cost per booked appointment / project, conversion rate, and profitable spend scaled per month.

This is not a set‑it-and-forget‑it seat. We move fast, we watch the numbers daily, and we expect the person in this seat to own paid search independently and bring results — not wait for direction.