Paid Media Specialist (Google Ads)

Marketing Qubed; Royal Oak (MI); Hybrid; USD 28,000 - 34,000; Full time

Benefits offered by this job

Pay rate of $20 to $25 per hour

Medical, dental, and vision insurance

Company-sponsored retirement plan

PTO

Paid overlap and hands-on training

Google Ads certification and education

Growth opportunities

Hybrid work from home and in-person in

Weekly commute to Royal Oak office

Schedule flexing

Job summary

Marketing Qubed in Royal Oak, MI is hiring a Paid Media Specialist to manage Google Ads across Search, Display, YouTube, and Local Services Ads. This hybrid role pays $20–$25 per hour and requires weekly office visits.

You’ll develop campaigns, perform keyword research, set up conversion tracking with GA4 and GTM, and own client reporting via Looker Studio. A hands-on Google Ads background and strong English writing are essential.

Qualifications

• 1+ years of hands-on Google Ads experience managing live accounts.
• Working knowledge of GA4 and GTM, including conversion events.
• Ability to handle many small accounts across industries.
• Analytical mindset to identify trends and propose solutions.
• Strong English writing and brand-appropriate ad copy.
• Detail-oriented with strong process discipline.
• Willingness to adapt in a growing agency.

Responsibilities

• Own day-to-day management of Google Ads: Search, Display, YouTube, and Local Services Ads.
• Build and launch campaigns with structure, keyword research, negatives, ads, and targeting.
• Monitor and optimize performance by cost per lead and conversions; adjust bids.
• Set up conversion tracking using GA4, GTM, call tracking, and offline imports.
• Own paid media reporting and client narratives using Looker Studio.
• Diagnose underperforming accounts and propose fixes.
• Collaborate with SEO, web dev, and creative teams on landing pages and ads.
• Suggest improvements to agency processes for quality and efficiency.

Skills

Analytical mindset

English writing

Attention to detail

Ownership of deliverables

Adaptability

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

Google Analytics 4

Google Tag Manager

Looker Studio

Job description

Job Title: Paid Media Specialist (Google Ads)

Location: Royal Oak, Michigan (Hybrid)

Job Type: Part-Time / Full-Time

About Us

We’re on a mission to revolutionize the marketing landscape by consistently providing quality work that surpasses expectations. Our focus on excellence allows us to drive success for our clients and make a meaningful impact.

What to Expect

In simple terms, we are a young and quickly growing small business. We have high standards for anyone who joins the team, but once you’re in, you are an integral part of the organization. All team members are expected to take ownership of their role and move the company forward through quality, creativity, and teamwork. Those who do well here are innovative, self-starting people who like the startup vibe.

Google Ads is a technical, hands-on discipline and our clients feel the results directly, so we are hiring for demonstrated paid search experience rather than aptitude alone. If you have run and optimized live Google Ads accounts, we want to talk to you.

Paid Media Specialist (Google Ads)

Marketing Qubed is a fast-growing, small marketing agency where we know one-size doesn’t fit all. Each brand we work with has a unique set of challenges. Thinking outside the box and bringing the human element to digital marketing is how we help our clients succeed.

We are seeking an experienced Paid Media Specialist to drive Google Ads for clients. This role reports to our Lead Web Developer & SEO. This is not a sales role.

What You’ll Do

• Own day-to-day management of our Google Ads accounts: Search, Performance Max, Display, YouTube, and Local Services Ads
• Build and launch new Google Ads campaigns, including account structure, keyword research, negative keyword management, ad copy, extensions, and audience targeting
• Monitor and optimize campaign performance against each client’s cost per lead and conversion goals, and make bid, budget, and creative decisions accordingly
• Set up and maintain conversion tracking: Google Analytics 4, Google Tag Manager, call tracking, and offline conversion imports
• Own paid media reporting, including Looker Studio dashboards and the monthly performance narrative that goes to clients
• Diagnose underperforming accounts quickly and bring a clear plan to fix them
• Manage OTT and connected TV placements, and grow into Meta Ads and other paid social channels over time
• Partner with our SEO, web development, and creative team members so landing pages and ad creative work together
• Steward for agency processes and provide constructive input on how to improve the process for better quality and efficiency
• Other duties as assigned

What You’ll Get

• Pay rate of $20 to $25 per hour based on skill and experience level
• Medical, dental, and vision insurance
• Company-sponsored retirement plan
• PTO
• Paid overlap and hands-on training from a PPC expert
• Google Ads certification and continuing education paid for by the company
• Significant growth potential as the company grows and a large amount of learning opportunity
• Hybrid work from home and in-person work environment with required weekly commute to our office in Royal Oak, MI
• Schedule flexing

What It Takes

• One or more years of hands-on Google Ads experience managing live accounts and budgets, agency or in-house
• Working knowledge of Google Analytics 4 and Google Tag Manager, including setting up conversion events
• Comfort managing many small accounts in a variety of industries at once rather than one large one
• An analytical mind that can identify trends and proactively suggest solutions
• Exceptional skills in English writing, grammar, and phrasing, including the ability to apply brand tone to ad copy
• Attention to detail and the ability to follow processes, with the aptitude to provide input on how to improve the processes
• Embracing change and a willingness to flex based on client needs and as a growing organization
• Openness to new technology and coaching to improve your skills as a marketer
• Ownership of client deliverables to meet deadlines and provide exceptional work
• Prolonged periods of sitting at a desk and working on a computer
• Must be able to lift 15 pounds at times

For Bonus Points

• Experience with Meta Ads Manager, LinkedIn Ads, or programmatic and OTT platforms
• Experience with CallRail or a comparable call tracking platform
• Local services, home services, financial, legal, or non-profit experience
• Bachelor’s degree (or equivalent) in marketing, communications, or related field

Please note that we encourage all to apply as we value a diverse workplace inclusive of those with differing backgrounds, life skills and experiences.