Paid Search Manager

Soar With Us; United States; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days holiday

Birthday day off

Hybrid working

Private health insurance

Gym membership discount

Life insurance

Company pension

Team socials

Kudos rewards

Job summary

Soar With Us is seeking a Paid Search Manager to own Google Ads strategy for a portfolio of challenger direct-to-consumer brands. You will manage budgets from £15k to £150k per client, driving profitable new customer growth and reporting to Head of Paid Search.

Join a small, collaborative Paid Search team, work cross-functionally with Growth Strategists, and help shape the department as it scales in a remote/hybrid setting.

Qualifications

• A proven track record managing Google Ads for DTC e-commerce brands.
• Non-brand and Performance Max strategies that delivered incremental growth.
• Experience managing budgets of £15k to £150k per month.
• Experience leading client strategy and performance conversations.
• Strong understanding of DTC unit economics and repeat purchase behaviour.
• Confidence using Google Ads, Merchant Center, GA4 and Shopify reporting to diagnose performance.
• Experience working across paid social, creative and conversion teams.

Responsibilities

• Own Google Ads acquisition strategy for clients, including non-brand Search, Shopping, PMax and Demand Gen.
• Translate growth goals into account plans, budgets, and prioritized tests.
• Lead strategic conversations with clients about performance and investment decisions.
• Maintain campaign builds, bidding, feeds, testing and reporting.
• Collaborate with Growth Strategist and cross-functional teams to align on priorities.
• Provide regular updates on testing, changes and performance to clients.

Skills

Google Ads

DTC growth

non-brand Search

Shopping campaigns

Performance Max

budget management

client strategy

GA4 reporting

Shopify reporting

Google Merchant Center

attribution tools

cross-functional collaboration

project management

Tools

Google Ads

GA4

Shopify

Google Merchant Center

Job description

Responsibility: Drive profitable new customer growth for our DTC clients

Reports to: Head of Paid Search

Location: Remote/Hybrid

Soar Group drives new customer revenue for DTC e-commerce brands through Meta, Google, TikTok and Performance Creative. We build client relationships around strategic partnership, commercial leadership and the outcomes we create.

As Paid Search Manager, you'll own Google Ads strategy and delivery for a portfolio of challenger DTC brands, managing monthly budgets of £15k to £150k per client. Your job is to make Google a profitable source of new customers and earn the client's trust in how their budget is invested.

You'll join a Paid Search team of five, reporting to our Head of Paid Search, with significant opportunity to help shape the department as it grows. You'll work closely with each client's Growth Strategist, who owns paid social spend, offer strategy and conversion strategy, with your input.

What you'll do:

New customer acquisition

• Own the Google Ads acquisition strategy for your clients, building and scaling non-brand Search, Shopping, Performance Max and Demand Gen campaigns around profitable new customer growth.
• Understand where growth is coming from — assessing brand demand, returning customers and attribution limits when interpreting results, and using testing to evaluate incrementality.
• Translate client growth goals into clear account plans, budget recommendations and prioritised tests, scaling when the evidence supports it and addressing underperformance early.

Client leadership and budget ownership

• Be the client's trusted Paid Search lead, leading strategic conversations about performance, growth opportunities and where to invest next.
• Own budget pacing and forecasting across accounts spending £15k to £150k per month, explaining the expected return, risks and trade-offs behind your recommendations.
• Communicate proactively and clearly, so clients understand what's happening, why it matters to their business, and what you recommend doing about it.

Cross-functional growth planning

• Build a joined-up growth plan with the Growth Strategist — you own Paid Search, they own social spend, offer strategy and conversion strategy — bringing your expertise to those decisions and agreeing shared priorities.
• Connect search intent and product performance with creative, offer and landing page decisions, sharing insights across teams and turning them into coordinated tests.
• Plan around promotions, stock availability, product margins and repeat purchase behaviour, keeping channel decisions grounded in the client's wider economics.

Account delivery and department development

• Stay hands-on with campaign builds, bidding, product feeds, testing and optimisation, maintaining strong standards for account structure, measurement and reporting.
• Keep clients in the loop on current testing, key account changes and ongoing strategy through weekly, monthly and quarterly updates.
• Work with the Head of Paid Search to review performance, resolve risks and improve delivery, sharing useful findings and contributing to team training and playbooks.
• Help build the systems and ways of working that let a small team grow while maintaining quality and client confidence.

What you'll bring

• A proven track record managing Google Ads for DTC e-commerce brands, with hands-on experience of non-brand Search, Shopping and Performance Max.
• Specific examples of non-brand and PMax strategies that delivered incremental new customer growth — you can explain your hypothesis, what you changed, how you measured it, and the commercial result.
• Experience managing budgets comparable to £15k to £150k per month, balancing growth ambitions with acquisition efficiency and profitability.
• Experience leading client strategy and performance conversations, making budget recommendations, and building trust through periods of both growth and underperformance.
• A strong understanding of DTC unit economics, including acquisition cost, product margins, average order value and repeat purchase behaviour. CPG experience is particularly relevant.
• Confidence using Google Ads, Google Merchant Center, GA4, Shopify reporting and attribution tools to diagnose performance and make decisions, with a clear understanding of their limitations.
• Experience working across paid social, creative and conversion teams, managing multiple accounts and keeping priorities, delivery and communication organised.
• A view of Google as a new customer acquisition channel — assessing performance through new customer revenue, acquisition economics and evidence of incremental impact, and able to explain what the results mean for the client's business.
• Comfort leading the client conversation and doing the detailed account work that makes your recommendations credible.
• Full ownership of outcomes — raising problems early, bringing a recommendation and following through.
• A low-ego approach — challenging assumptions constructively and welcoming input from the Growth Strategist and wider team.
• Genuine curiosity about DTC growth, and the habit of turning what you learn into better decisions for clients.

Why Join

• 25 days holiday plus public holidays, an extra paid day off on your birthday, and an additional day per year after 2 years' service (up to 30 days)
• Private health insurance (Vitality) and 50% off gym memberships
• Life insurance including unlimited 24/7 GP access
• Cash plan claim back dental, eye care, physiotherapy and counselling costs
• Company pension
• Hybrid working, plus the option to work abroad for up to 30 days at a time
• Regular team socials and a peer-to-peer kudos/rewards system