Paid Search Specialist (LATAM, Remote)

GrowthAssistant; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Fully Remote

Health Coverage

Paid Time Off

Growth and Recognition

Referral bonuses

Job summary

GrowthAssistant is hiring a Paid Search Specialist to own day‑to‑day Google Ads management for 2–4 client accounts across Search, Shopping, and Performance Max, with Display and remarketing. You will use Claude to turn performance data into client‑ready insights and help craft reporting decks.

Initial ramp covers two accounts with expansion around day 60; role grows to include more accounts and Google app campaigns. 100% remote with Eastern hours.

Qualifications

• 3+ years of hands-on Google Ads management across Search, Shopping, Performance Max, Demand Gen, and Display.
• Strong command of Smart Bidding, conversion tracking fundamentals, and campaign structure best practices.
• Working knowledge of GA4 and e‑commerce attribution platforms.
• Proficiency in Google Ads Editor for bulk builds and edits.
• Basic to intermediate Excel/Sheets capabilities.
• Excellent verbal and written English communication.
• Experience writing and iterating SOPs for paid search roles.
• AI fluency with Claude for data analysis and reporting.
• Proactive, insight‑driven mindset with actionable recommendations.
• Availability to work 9:00 AM - 5:00 PM Eastern.

Responsibilities

• Own day‑to‑day management of Google Ads for 2–4 agency client accounts across Search, Shopping, Performance Max, Demand Gen, and Display; cover Microsoft Ads where relevant.
• Build and launch campaigns end‑to‑end with structure, keywords, match types, audiences, RSA copy, PMax assets, and QA.
• Monitor daily spend and pacing; adjust bids, budgets, and Smart Bidding targets to hit efficiency and volume goals.
• Run ongoing optimization: search term mining, negative keywords, ad/asset testing, and bid adjustments.
• Execute testing and document results, including experiments and landing page variations.
• Manage Google Merchant Center for ecommerce accounts, feeds, disapprovals, and feed troubleshooting.
• Handle tracking setup (tags, UTM, conversion actions) and flag issues before impact.
• Pull performance data and build client‑ready reports and decks using Claude.
• Surface insights and recommendations beyond status updates.
• Collaborate with client point of contact via Slack and join weekly calls; document SOPs for consistency.

Skills

Google Ads management

Claude AI

GA4 analytics

Excel/Sheets

Communication

SOPs

Proactive mindset

Availability 9-5 ET

Tools

Google Ads Editor

GA4

Looker Studio

Google Tag Manager

AppsFlyer

Shopify

Bing/Microsoft Ads

Claude

Job description

GrowthAssistant connects top marketing and operations talent with fast-growing companies that depend on great execution to scale. Founded in 2021 and named by Forbes as one of the best startups to work at, we're a permanently remote team that runs on integrity, proactive candor, and a bias toward action - and we prioritize the human experience in everything we do. We hire for skill and for heart, and we invest in our people for the long haul.

The Opportunity

We're hiring a Paid Search Specialist for a digital marketing agency - owning day-to-day Google Ads management for 2-4 agency client accounts across Search, Shopping, Performance Max, Demand Gen, and Display, and using Claude to turn performance data into clear, client-ready insight. After the initial ramp (starting with two accounts and layering on from about day 60), the role grows to include more accounts, Google app campaigns, leading the paid search narrative on client calls, and building scripts and Claude-based automations for reporting and QA.

What Your Day-to-Day Will Look Like

• Account Management: Own day-to-day management of Google Ads for 2-4 agency client accounts across Search, Shopping, Performance Max, Demand Gen, and Display / remarketing, and cover Microsoft Ads (Bing) where clients run it.
• Campaign Builds: Build and launch new campaigns end to end: structure, keywords and match types, audiences, RSA copy and PMax asset groups, extensions, and settings QA before go-live.
• Pacing & Bidding: Monitor daily spend and pacing, and adjust bids, budgets, and Smart Bidding targets (tCPA / tROAS) to hit each account's efficiency and volume goals.
• Optimization: Run ongoing optimization: search term mining, negative keyword management, ad and asset testing, audience and bid adjustments, and landing page recommendations.
• Testing: Execute validation and optimization testing per client directive, including Google Ads experiments and ad / landing page variations, and document results.
• Merchant Center: Manage Google Merchant Center for e-commerce accounts, including product and supplemental feeds, disapprovals, and feed troubleshooting.
• Tracking & Data Entry: Manage administrative and data entry touchpoints (Google Tags, UTM setup, conversion actions) and flag tracking breaks or policy issues before they affect performance.
• Reporting: Pull performance data and build client-ready reporting, analysis, and decks using Claude and a connected reporting dashboard.
• Insights: Proactively surface insights and recommendations: what moved, why, and what to do next, not just what changed.
• Communication: Work day-to-day in Slack with one designated client point of contact per account, and join weekly internal syncs and client calls (video on).
• SOPs: Write and maintain SOPs for recurring account tasks so processes are consistent and repeatable across accounts.

What You Bring

• Google Ads Experience: 3+ years of hands-on Google Ads management across Search, Shopping, Performance Max, Demand Gen, and Display.
• Bidding & Tracking: Strong command of Smart Bidding, conversion tracking fundamentals, and campaign structure best practices.
• Analytics: Working knowledge of GA4 and e-commerce attribution platforms (Triple Whale or similar).
• Google Ads Editor: Proficiency in Google Ads Editor for bulk builds and edits.
• Spreadsheets: Basic to intermediate Excel / Sheets capabilities.
• Communication: Great verbal and written English communication skills.
• SOPs: Experience writing and iterating on role-related SOPs.
• AI Fluency: Proficiency with Claude (or comparable AI tools) for data analysis, reporting, and building client decks.
• Proactive Mindset: A proactive, insight-driven mindset that brings recommendations, not just status updates.
• Availability: Ability to work 9:00 AM - 5:00 PM Eastern.

Bonus Points if:

• You have agency experience managing multiple client accounts at once (highly preferred).
• You have Microsoft Ads (Bing) experience, including Google-to-Microsoft campaign imports.
• You have Google app campaign experience, including Firebase and AppsFlyer measurement.
• You have an e-commerce or DTC background and Shopify familiarity.
• You have Google Tag Manager and enhanced conversions setup experience.
• You have Looker Studio (formerly Data Studio) experience.
• You hold Google Ads certifications.

What We Offer

We believe the right talent, placed in the right role, changes everything, and that starts with how we take care of you. Our benefits are designed to support your life inside and outside of work:

• Fully Remote: A 100% remote environment that lets you work where you're at your best.
• Health Coverage: Health benefits for eligible team members, available after an initial service period.
• Paid Time Off: Paid holidays and paid vacation time, plus additional leave for life's important moments, including bereavement and parental leave.
• Growth and Recognition: Annual performance reviews with potential for rate increases, plus additional bonuses where applicable.
• Rewards for Referrals: Referral bonuses when you help us find great talent.

*Benefits vary by role, location, and eligibility.

GrowthAssistant is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on qualifications, merit, and business need.