Paid Search Strategist

Proppel Inc.; Northern (KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

PTO + holidays

Unlimited sick days

Health insurance

Dental insurance

Vision insurance

401K with employer match

Commission on first-year billings

Flexible CST hours

Job summary

Proppel Inc. is seeking a Paid Search Strategist to own Google Ads strategy across ecommerce and lead-gen clients. The role blends hands-on platform work with business impact, working directly with client relationships.

You will guide strategy, run tests, and collaborate with cross-functional teams, bringing a collaborative mindset and strong communication to the table.

Qualifications

• 3 to 5 years of agency experience in paid search performance marketing.
• Proficiency in Google Analytics (GA4).
• Strong communication skills and an open, collaborative approach to solving problems.
• Experience using AI tools to support your work, with strategic thinking always leading the way.

Responsibilities

• Own paid search strategy and campaign management on Google Ads for a mix of e-commerce and lead generation clients.
• Lead client conversations, presenting strategy and performance clearly and confidently.
• Connect results to business goals using incrementality and other insights.
• Plan and run conversion rate tests, then implement learnings.
• Collaborate with paid search, paid social, and creative teams to shape channel strategy.
• Support and mentor teammates as the department grows.

Skills

Strong communication

Collaborative

Strategic thinking

Tools

GA4

AI tools

Job description

What we’re looking for

A growing, high-touch US-based digital marketing agency is hiring a Paid Search Strategist to own Google Ads strategy across e-commerce and lead generation clients. The agency's edge is strategic thinking, and its strategists and media buyers own client relationships directly. If you love pairing hands-on platform work with real business impact, you'll fit right in.

What You’ll Be Doing

• Own paid search strategy and campaign management on Google Ads for a mix of e-commerce and lead generation clients.


• Lead client conversations, presenting strategy and performance clearly and confidently.


• Go beyond platform data, using ideas like incrementality to connect results to business goals.


• Plan and run conversion rate tests, then turn the learnings into action.


• Collaborate with the paid search, paid social, and creative teams to shape channel strategy.


• Support and mentor teammates as the department grows.

Requirements

• 3 to 5 years of agency experience in paid search performance marketing.


• Proficiency in Google Analytics (GA4).


• Strong communication skills and an open, collaborative approach to solving problems.


• Experience using AI tools to support your work, with strategic thinking always leading the way.

Nice to Have

• Experience with Triple Whale or Northbeam.


• Familiarity with additional platforms like Meta, TikTok, Pinterest, Snapchat, or Reddit.


• Background with DTC, CPG, health and wellness, or appointment-based local service clients.


• Familiarity with heat mapping tools.


• 15 days of Paid Time Off + all major US holidays + unlimited sick days.


• Healthcare, dental, and vision insurance.


• 401K with employer match.


• CST working hours, with flexibility around pre-scheduled events and absences.


• Annual raises based on performance.


• 10% commission on the first year of billings for all new clients brought into the agency.

Notes:

*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.

*We consider candidates from all around the US.

*If you don't have a formal portfolio, please share a Drive with various samples of your work.