Paid Search Growth Marketing Manager - US
TravelPerk
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Descripción de la vacante
Perk, formerly TravelPerk, is seeking a Paid Search Growth Marketing Manager in Boston to drive North America demand via Google Ads and Microsoft Advertising. You will own the day-to-day paid search execution, bid management, and optimization to generate high-quality B2B leads for Sales.
The role emphasizes data-driven testing, AI-enabled search strategies, collaboration with Field Marketing and SDR teams, and close partnership with SEO for AEO.
Formación
- 4+ years of hands-on paid search experience.
- Experience with Google Ads (Search, Performance Max, Remarketing).
- Proficient with Google Ads Editor and Microsoft Advertising Editor.
- Experience managing B2B lead generation campaigns at scale.
- Strong knowledge of keyword optimization, match types and bidding strategies.
- Proven track record of meeting growth targets and OKRs.
- Experience with conversion tracking and tag management.
- Analytical with Google Analytics/Looker and MS Excel/Sheets.
Responsabilidades
- Manage paid search campaigns in North America, owning bid management, budget pacing and campaign optimisation.
- Run regular search query analysis, keyword expansion and negative keyword management.
- Use data-driven optimization on key metrics across in-platform performance and conversions.
- Create, monitor and analyse A/B tests on ad copy and landing pages.
- Run competitor and industry analysis and report performance monthly.
- Partner with SEO on AEO initiatives and inform priorities with paid search data.
- Test and report on AI-driven search features and embrace AI tools in daily workflows.
- Work with North America Field Marketing and SDR teams to improve lead quality.
- Collaborate with global Paid Media, Brand and Creative teams; maintain relationships with platform reps.
Conocimientos
Herramientas
Descripción del empleo
Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time-consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact.
We're trusted by more than 12,000 companies worldwide, including Bolt, GoCardless, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem.
Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work.
At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel, fintech, and SaaS industries, representing over 70 countries. If you're excited about having a real impact and shaping how millions of people experience work, we'd love you on the team.
Visit www.perk.com to learn more.
North America is one of our priority markets. With Spend launching in the US, paid search is a core demand-capture channel, and we're hiring a Paid Search Growth Marketing Manager to run it day to day. You'll own the execution of paid search across Google Ads and Microsoft Advertising in North America, working to the strategy set by the Senior Manager, Paid Marketing, and driving a consistent pipeline of high-quality B2B leads for Sales. You'll also help shape how Perk shows up in AI answer engines, partnering with our SEO team on AEO. This is a hands‑on role for someone who is strong on data, curious about AI, and comfortable working across Marketing and Sales.
- Manage Perk's paid search campaigns across Google Ads and Microsoft Advertising in North America, owning bid management, budget pacing and campaign optimisation.
- Run regular search query analysis, keyword expansion and negative keyword management to keep the account efficient and clean.
- Use data-driven optimization to iterate continuously on efficiency and results across key metrics, from in-platform performance to online and offline conversions.
- Create, monitor and analyse A/B tests on ad copy and landing pages.
- Run competitor and industry analysis to find opportunities to improve campaigns.
- Report to management and key stakeholders with regular performance updates and monthly reporting.
- Partner with the SEO team on AEO (Answer Engine optimization) initiatives, so that Perk is found and cited by AI answer engines for the travel and spend topics that matter to our buyers.
- Use paid search data (converting queries, competitor terms, landing page performance) to inform AEO priorities and content.
- Test and report on how AI-driven search features, including AI Overviews and Google's AI Max, change performance and user behaviour.
- Embrace AI tools in your day-to-day workflow, from ad copy and keyword research to performance analysis, and help the team adopt new ways of working as our AI capabilities evolve.
- Work with North America Field Marketing and SDR teams to improve lead quality and close the gap between Marketing and Sales.
- Collaborate with global Paid Media, Brand and Creative teams so paid search connects to the wider customer journey.
- Maintain strong relationships with platform partner reps (Google, Microsoft) to stay ahead of new features and betas.
- 4+ years of hands‑on experience managing paid search campaigns, in-house or at a digital agency.
- Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing.
- Proficient use of Google Ads Editor and/or Microsoft Advertising Editor.
- Experience managing B2B lead generation campaigns at scale.
- Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies.
- Proven track record of delivering (or overachieving) against growth targets and quarterly OKRs.
- Experience with conversion tracking, tag management (e.g. Google Tag Manager) and attribution.
- Analytical proficiency: comfortable in Google Analytics, Looker or similar tools, and skilled in MS Excel / Google Sheets.
- Analytical mindset: you turn campaign data into clear actions and learnings and share them with the wider team.
- Strategic yet hands‑on: you move between high‑level planning and day‑to‑day execution.
- Test‑and‑learn approach: curious and iterative, and not afraid to shut down what isn't working.
- Great communicator: you explain your decisions and reasoning clearly across teams.
- Highly organised: you bring discipline to budget management, account hygiene and campaign structure.
- Up to date: you stay ahead of platform updates, new ad features and industry trends.
- Team player: collaborative and cross‑functional by nature.
- AI‑curious: open to experimenting with AI tools and helping shape how the team works as they mature.
Not required, but will strengthen a candidate's application:
- Experience with AEO and an understanding of how AI answer engines find and cite sources.
- Basic knowledge of SEO and how it relates to paid search strategy.
- Previous experience at a B2B SaaS company or high‑growth startup.
- Experience in Travel, FinTech or expense management.
- Experience designing full‑funnel B2B campaigns that connect brand awareness to demand generation and pipeline.
- Familiarity with CRM and marketing automation tools such as Salesforce or Marketo.
- Receive competitive compensation and equity ownership in Perk
- Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
- Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
- Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
- Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
- Plan for your future with our 401(k) plan with company matching contributions
- Care for your furry friends through partner discounts on pet insurance
- Join our unforgettable Perk events, including our spectacular annual summer party
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