Paid Search Growth Marketing Manager - US

AmTrav; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Perk in North America prioritizes Spend launch in the US, with paid search as a core demand‑capture channel. You will own the execution of paid search across Google Ads and Microsoft Advertising in North America, driving a steady pipeline of high‑quality B2B leads for Sales.

This hands‑on role requires comfort with data, AI concepts, and collaboration across Marketing, Sales, SEO, and platform partners to stay ahead of features and deliver growth.

Qualifications

• 4+ years of hands-on experience managing paid search campaigns.
• Experience with B2B lead generation campaigns at scale.
• Strong knowledge of Google Ads including Search, Performance Max and Remarketing.
• Experience with conversion tracking and tag management.
• Analytical with Google Analytics or Looker and MS Excel/Sheets.

Responsibilities

• Manage paid search campaigns across Google Ads and Microsoft Advertising in North America.
• Control bid management, budget pacing and campaign optimisation.
• Conduct search query analysis, keyword expansion and negative keyword management.
• Create, monitor and analyse A/B tests on ad copy and landing pages.
• Collaborate with SEO and AI initiatives; report performance to stakeholders.

Skills

Paid search

Google Ads

Microsoft Advertising

Google Ads Editor

Microsoft Advertising Editor

B2B lead generation

Conversion tracking

Tag management

Google Analytics

Looker

Excel/Google Sheets

Tools

Google Ads Editor

Microsoft Advertising Editor

Google Analytics

Looker

Job description

About Us

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time‑shifting manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we're on a mission to power real work, with real impact. We're trusted by more than 12,000 companies worldwide, including Bolt, GoCardless, and Fabletics, and we're tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices globally, with headquarters in London and Boston. We combine innovation, control, and simplicity to transform how businesses work and how people feel at work. At Perk, we're driven by our values, like being an owner, delivering a 7-star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential. Our talent team brings together leading minds from the travel, fintech, and SaaS industries, representing over 70 countries. If you're excited about having a real impact and shaping how millions of people experience work, we'd love you on the team. Visit www.perk.com to learn more.

About the Role

North America is one of our priority markets. With Spend launching in the US, paid search is a core demand‑capture channel, and we're hiring a Paid Search Growth Marketing Manager to run it day to day. You'll own the execution of paid search across Google Ads and Microsoft Advertising in North America, working to the strategy set by the Senior Manager, Paid Marketing, and driving a consistent pipeline of high‑quality B2B leads for Sales. You'll also help shape how Perk shows up in AI answer engines, partnering with our SEO team on AEO. This is a hands‑on role for someone who is strong on data, curious about AI, and comfortable working across Marketing and Sales.

What You'll Do:

Campaign management and optimization

• Manage Perk's paid search campaigns across Google Ads and Microsoft Advertising in North America, owning bid management, budget pacing and campaign optimisation.
• Run regular search query analysis, keyword expansion and negative keyword management to keep the account efficient and clean.
• Use data‑driven optimization to iterate continuously on efficiency and results across key metrics, from in‑platform performance to online and offline conversions.

Testing and analysis

• Create, monitor and analyse A/B tests on ad copy and landing pages.
• Run competitor and industry analysis to find opportunities to improve campaigns.
• Report to management and key stakeholders with regular performance updates and monthly reporting.

AEO and AI search

• Partner with the SEO team on AEO (Answer Engine optimization) initiatives, so that Perk is found and cited by AI answer engines for the travel and spend topics that matter to our buyers.
• Use paid search data (converting queries, competitor terms, landing page performance) to inform AEO priorities and content.
• Test and report on how AI‑driven search features, including AI Overviews and Google's AI Max, change performance and user behaviour.
• Embrace AI tools in your day‑to‑day workflow, from ad copy and keyword research to performance analysis, and help the team adopt new ways of working as our AI capabilities evolve.

Working across teams

• Work with North America Field Marketing and SDR teams to improve lead quality and close the gap between Marketing and Sales.
• Collaborate with global Paid Media, Brand and Creative teams so paid search connects to the wider customer journey.
• Maintain strong relationships with platform partner reps (Google, Microsoft) to stay ahead of new features and betas.

What We're Looking For

Paid search expertise

• 4+ years of hands‑on experience managing paid search campaigns, in‑house or at a digital agency.
• Excellent working knowledge of Google Ads, including Search, Performance Max and Remarketing.
• Proficient use of Google Ads Editor and/or Microsoft Advertising Editor.
• Experience managing B2B lead generation campaigns at scale.
• Strong understanding of SQR analysis, keyword optimisation, match types and bidding strategies.
• Proven track record of delivering (or overachieving) against growth targets and quarterly OKRs.
• Experience with conversion tracking, tag management (e.g. Google Tag Manager) and attribution.
• Analytical proficiency: comfortable in Google Analytics, Looker or similar tools, and skilled in MS Excel / Google Sheets.

Skills and traits

• Analytical mindset: you turn campaign data into clear actions and learnings and share them with the wider team.
• Strategic yet hands‑on: you