Paid Search Growth Lead for DTC Brands (Remote/Hybrid)

Soar With Us; United States; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days holiday

Birthday day off

Hybrid working

Private health insurance

Gym membership discount

Life insurance

Company pension

Team socials

Kudos rewards

Job summary

Soar With Us is seeking a Paid Search Manager to own Google Ads strategy for a portfolio of challenger direct-to-consumer brands. You will manage budgets from £15k to £150k per client, driving profitable new customer growth and reporting to Head of Paid Search.

Join a small, collaborative Paid Search team, work cross-functionally with Growth Strategists, and help shape the department as it scales in a remote/hybrid setting.

Qualifications

• A proven track record managing Google Ads for DTC e-commerce brands.
• Non-brand and Performance Max strategies that delivered incremental growth.
• Experience managing budgets of £15k to £150k per month.
• Experience leading client strategy and performance conversations.
• Strong understanding of DTC unit economics and repeat purchase behaviour.
• Confidence using Google Ads, Merchant Center, GA4 and Shopify reporting to diagnose performance.
• Experience working across paid social, creative and conversion teams.

Responsibilities

• Own Google Ads acquisition strategy for clients, including non-brand Search, Shopping, PMax and Demand Gen.
• Translate growth goals into account plans, budgets, and prioritized tests.
• Lead strategic conversations with clients about performance and investment decisions.
• Maintain campaign builds, bidding, feeds, testing and reporting.
• Collaborate with Growth Strategist and cross-functional teams to align on priorities.
• Provide regular updates on testing, changes and performance to clients.

Skills

Google Ads

DTC growth

non-brand Search

Shopping campaigns

Performance Max

budget management

client strategy

GA4 reporting

Shopify reporting

Google Merchant Center

attribution tools

cross-functional collaboration

project management

Tools

Google Ads

GA4

Shopify

Google Merchant Center

Job description

Soar With Us is seeking a Paid Search Manager to own Google Ads strategy for a portfolio of challenger direct-to-consumer brands. You will manage budgets from £15k to £150k per client, driving profitable new customer growth and reporting to Head of Paid Search.

Join a small, collaborative Paid Search team, work cross-functionally with Growth Strategists, and help shape the department as it scales in a remote/hybrid setting.