Paid Search Manager

Searchability; New Hampshire; Hybrid; USD 60,000 - 69,000; Full time

Benefits offered by this job

Hybrid work model

Ownership of Paid Search strategy

Job summary

Searchability in Cheshire is seeking a Paid Search Manager to own and optimise paid search campaigns across Google Ads. You will drive traffic, conversions and revenue for a fashion/retail client, balancing strategy with hands-on management.

You’ll analyse data, identify ROAS improvements, manage budgets and collaborate with marketing and ecommerce teams to deliver measurable online performance.

Qualifications

• Proven experience managing Paid Search campaigns in ecommerce/retail.
• Strong hands-on knowledge of Google Ads incl. Shopping and Performance Max.
• Experience budgeting and optimising campaigns against KPIs.
• Good understanding of GA4, conversion tracking and attribution.
• Confident analysing data and translating insights into improvements.
• Knowledge of Google Merchant Center and product feed optimisation.
• Commercial mindset with focus on ROAS, conversions and revenue growth.
• Ability to work independently and own campaign performance.

Responsibilities

• Manage and optimise Google Ads campaigns across Search, Shopping and Performance Max.
• Develop Paid Search strategies focused on customer acquisition, revenue and ROAS.
• Monitor campaign budgets, bidding strategies and overall performance.
• Analyse campaign data using GA4 and Google Ads to identify opportunities for improvement.
• Conduct keyword research, competitor analysis and ongoing campaign testing.
• Work closely with wider marketing and eCommerce teams to align campaigns with commercial objectives.
• Produce regular performance reports with clear insights and recommendations.

Skills

Paid Search

PPC

Google Ads

Google Shopping

Performance Max

GA4

Merchant Center

Conversion Tracking

eCommerce

ROAS

Campaign Optimisation

Digital Marketing

Paid Media

Tools

Google Ads

GA4

Merchant Center

Job description

PAID SEARCH MANAGER

• Salary up to £45k-£52k DOE
• Based in Cheshire
• Hybrid working – 4 days onsite, Fridays working from home
• Opportunity to take ownership of Paid Search campaigns for a growing fashion and retail business

ABOUT THE CLIENT

We’re working with an established fashion and retail business in Cheshire that’s looking to strengthen its digital marketing team with an experienced Paid Search Manager.

This is a great opportunity for someone who enjoys combining strategy with hands on campaign management and wants to make a genuine impact on online performance and revenue growth.

THE BENEFITS

• Salary up to £52k depending on experience
• Hybrid working with Fridays from home
• Opportunity to take ownership of Paid Search strategy
• Work within the fast-paced fashion and eCommerce sector
• Scope to introduce new ideas and drive measurable results

THE PAID SEARCH MANAGER ROLE

As Paid Search Manager, you’ll be responsible for developing, managing and optimising paid search activity to drive traffic, conversions and revenue across the business.

You’ll take a hands on approach to campaign performance, identifying opportunities to improve efficiency, maximise return on ad spend and support wider eCommerce growth.

Key responsibilities include:

• Manage and optimise Google Ads campaigns across Search, Shopping and Performance Max
• Develop Paid Search strategies focused on customer acquisition, revenue and ROAS
• Monitor campaign budgets, bidding strategies and overall performance
• Analyse campaign data using GA4 and Google Ads to identify opportunities for improvement
• Conduct keyword research, competitor analysis and ongoing campaign testing
• Work closely with wider marketing and eCommerce teams to align campaigns with commercial objectives
• Produce regular performance reports with clear insights and recommendations

PAID SEARCH MANAGER ESSENTIAL SKILLS

• Proven experience managing Paid Search campaigns, ideally within eCommerce or retail
• Strong hands on knowledge of Google Ads, including Shopping and Performance Max
• Experience managing budgets and optimising campaigns against commercial KPIs
• Good understanding of GA4, conversion tracking and attribution
• Confident analysing data and translating insights into actionable improvements
• Knowledge of Google Merchant Center and product feed optimisation
• Commercial mindset with a strong focus on ROAS, conversions and revenue growth
• Ability to work independently and take ownership of campaign performance

KEY SKILLS

Paid Search, PPC, Google Ads, Google Shopping, Performance Max, Google Merchant Center, GA4, eCommerce, ROAS, Campaign Optimisation, Digital Marketing, Conversion Tracking, Paid Media