Paid Social Specialist

Searchability; Pennsylvania; On-site; USD 46,000 - 56,000; Full time

Job summary

Searchability is seeking a Paid Social Specialist to own end-to-end campaigns across Meta, TikTok, LinkedIn, Reddit, and Pinterest. You will collaborate with in-house design and motion teams, shaping creative strategy and driving measurable growth for a rapidly expanding portfolio of client accounts.

You will report on performance, refine targeting, and lead creative testing to continually improve results. This role offers ownership, creative freedom, and a path to influence overall paid media

Qualifications

• 2+ years experience in Paid Social in an agency or in-house setting.
• Experience with Meta Ads Manager and at least one other platform.
• Strong understanding of creative testing and audience targeting.
• Ability to translate performance data into actionable recommendations.
• Experience integrating Paid Social with broader PPC/SEO strategies.
• Excellent client communication and relationship-building skills.
• Creative mindset with a focus on measurable results.

Responsibilities

• Own Paid Social campaigns end-to-end across platforms.
• Drive creative innovation with design and motion teams to produce engaging content.
• Lead test-and-learn programs including incrementality testing.
• Identify opportunities across Meta, TikTok, LinkedIn, Reddit and Pinterest.
• Present results and recommendations confidently in client meetings.
• Collaborate with PPC and SEO teammates to align on larger digital goals.

Skills

Paid Social

Meta Ads Manager

Facebook Ads

Instagram Ads

TikTok Ads

LinkedIn Campaign Manager

Paid Media

Social Media Advertising

Creative Testing

Audience Strategy

Campaign Optimisation

Performance Marketing

GA4

Attribution

Incrementality Testing

Geo-Lift Testing

Digital Marketing

Tools

Meta Ads Manager

Facebook Ads

Instagram Ads

TikTok Ads

LinkedIn Campaign Manager

GA4

Job description

PAID SOCIAL SPECIALIST

Ready to take ownership of a rapidly growing Paid Social offering and make a real impact?

• Must be able to commute to Chester 2-3 days a week
• Salary up to £38k DOE
• Exciting opportunity to join a fast-growing, ambitious digital marketing agency
• Take ownership of Paid Social strategy across a portfolio of exciting client accounts
• Work across Meta, TikTok, LinkedIn, Reddit and Pinterest
• Genuine opportunity to shape the future of Paid Social, influence creative strategy and drive measurable growth
• Open to agency or in-house background

ABOUT THE CLIENT

We’re working with an ambitious, forward thinking digital marketing agency that’s experiencing some seriously exciting growth. Their Paid Social portfolio has tripled in size over the last 18 months, and they’re now looking for a talented Paid Social Media Specialist to help take things to the next level.

This isn’t a role where you’ll simply be managing campaigns and reporting on results. You’ll have the freedom to bring fresh ideas to the table, challenge existing strategies and play a key part in shaping how Paid Social is delivered across the agency.

If you’re someone who loves combining creative thinking with performance data and wants genuine ownership of your work, this could be a brilliant next step.

THE BENEFITS

• Join a thriving agency with a rapidly expanding Paid Social offering
• Real ownership and autonomy over strategy, campaigns and performance
• Opportunity to work with an in-house design and motion team
• Exposure to multiple advertising platforms and exciting client projects
• Scope to influence best practices, introduce new ideas and develop your expertise
• Collaborative environment where creativity, innovation and results are genuinely valued

THE PAID SOCIAL MEDIA SPECIALIST ROLE

As a Paid Social Media Specialist, you’ll be at the heart of an exciting period of growth, taking ownership of Paid Social campaigns from initial strategy through to execution, optimisation and reporting.

You’ll be the go to expert for Paid Social, working closely with clients and creative teams to build campaigns that don’t just look great, but deliver meaningful commercial results.

Your responsibilities will include:

• Own Paid Social campaigns end-to-end – Manage and optimise Meta advertising accounts, from audience strategy and campaign builds through to reporting and performance analysis
• Drive creative innovation – Collaborate with design and motion teams to develop engaging UGC-style content, scroll-stopping adverts and conversion-focused creative
• Test, learn and scale – Lead creative testing, audience experimentation and incrementality testing to uncover new opportunities for growth
• Explore new platforms – Identify opportunities across TikTok, LinkedIn, Reddit and Pinterest, using performance data to guide investment
• Be the Paid Social expert – Take a leading role in client meetings, confidently presenting results, explaining strategies and recommending improvements
• Shape the bigger picture – Work alongside PPC and SEO specialists to ensure Paid Social contributes to wider digital marketing objectives

PAID SOCIAL MEDIA SPECIALIST ESSENTIAL SKILLS

We’re looking for someone who’s passionate about Paid Social, commercially minded and excited by the opportunity to make their mark.

You’ll ideally bring:

• 2+ years experience managing Paid Social campaigns within an agency or in-house environment
• Strong hands-on experience using Meta Ads Manager, alongside at least one additional advertising platform
• A solid understanding of creative testing, audience targeting and campaign optimisation
• Confidence analysing performance data and translating insights into actionable recommendations
• An understanding of how Paid Social works alongside PPC, SEO and wider digital marketing strategies
• Excellent communication skills and the confidence to build strong client relationships
• A creative mindset combined with a genuine passion for delivering measurable results

This is a fantastic opportunity for someone who’s ready to move beyond simply managing campaigns and become a key voice in a growing Paid Social function.

If you’re passionate about Paid Social, love getting stuck into the creative side of performance marketing and want to see the impact of your ideas, we’d love to hear from you.

KEY SKILLS

Paid Social, Paid Social Media Specialist, Meta Ads Manager, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Campaign Manager, Paid Media, Social Media Advertising, Creative Testing, Audience Strategy, Campaign Optimisation, Performance Marketing, GA4, Attribution, Incrementality Testing, Geo-Lift Testing, Digital Marketing