Paid Search Lead — B2B Growth & ROAS Strategist

Blacksmith Agency; San Francisco (CA); Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Remote work (US/Canada/SA)

Job summary

Blacksmith Agency, an AI-first digital agency, seeks a Paid Search Manager who owns paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, oversee budget allocation, bidding, targeting and testing, and ensure trustworthy conversion tracking with GA4 and pixels.

Qualifications

• 3+ years hands-on in Google Ads and Meta; built, run and optimized campaigns.
• Track record of improving ROAS, CPA or pipeline metrics.
• Agency experience managing multiple clients simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Manage budget allocation, bidding, targeting, testing and campaign termination decisions.
• Handle conversion tracking and attribution with GA4, tag manager and pixels.
• Develop 90-day and quarterly roadmaps and explain performance on client calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

ROAS optimization

CPA management

Agency management

English communication

Tools

Google Ads

Meta (Facebook Ads)

LinkedIn Ads

Microsoft Advertising

Job description

Blacksmith Agency, an AI-first digital agency, seeks a Paid Search Manager who owns paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, oversee budget allocation, bidding, targeting and testing, and ensure trustworthy conversion tracking with GA4 and pixels.