Paid Search Director

Adelphi Group; New York (NY); On-site; USD 140,000 - 150,000; Full time

Job summary

Adelphi Group seeks a Paid Search Director to lead strategy, performance, and growth of paid search across a client portfolio in Pharma, Health & Wellness, and CPG. You will act as a senior expert across Google, Microsoft Advertising, and emerging platforms, translating business goals into performance-driven plans.

You will oversee campaigns, budgets, and client relationships, mentor managers and associates, and collaborate with Analytics, Creative, Strategy, and Account teams to deliver

Qualifications

• 7+ years of paid search experience
• Pharmaceutical/healthcare advertising experience required
• Deep expertise in Google Ads and Microsoft Advertising
• Experience managing multi-million-dollar budgets
• Strong understanding of DTC and HCP audiences and pharmaceutical marketing requirements
• Experience with GTM, conversion tracking, UTM structures, and GA4
• Excellent analytical, strategic, presentation, and client communication skills
• Proven ability to mentor and lead team members
• Strong organizational and problem-solving skills
• Passion for emerging search technologies, AI, automation, and industry trends

Responsibilities

• Own paid search strategy across assigned clients and ensure alignment with broader business and media objectives.
• Develop and oversee strategies across Google, Microsoft Advertising, Search, Performance Max, Demand Gen, audience targeting, bidding, and testing.
• Develop distinct strategies for DTC and HCP audiences.
• Oversee budgets, performance, optimization, and measurement across multiple accounts.
• Analyze KPIs including CTR, CPC, CPA, ROAS, CVR, and other client-specific metrics to develop actionable recommendations.
• Partner with Analytics to ensure accurate tracking, conversion events, attribution, and reporting.
• Identify opportunities for growth, innovation, and improved performance.
• Stay current on AI, automation, platform innovation, and emerging search behaviors.

Skills

Paid search leadership

Strategic planning

Cross-functional leadership

Analytics & reporting

Budget management

Tools

Google Ads

Microsoft Advertising

GTM

GA4

Job description

Paid Search Director

Summary

The Paid Search Director leads the strategy, performance, and growth of paid search across a portfolio of clients, with a focus on Pharmaceutical, Health & Wellness, and CPG. This role serves as a senior subject matter expert across Google, Microsoft/Bing, and emerging search platforms, translating business objectives into performance-driven strategies.

The Director provides strategic oversight of campaigns and budgets, leads client relationships, mentors team members, partners across Media, Analytics, Creative, and Account, and stays ahead of evolving search technology and industry trends.

Responsibilities

Strategy & Performance

• Own paid search strategy across assigned clients and ensure alignment with broader business and media objectives.
• Develop and oversee strategies across Google, Microsoft/Bing, Search, Performance Max, Demand Gen, audience targeting, bidding, and testing.
• Develop distinct strategies for DTC and HCP audiences.
• Oversee budgets, performance, optimization, and measurement across multiple accounts.
• Analyze KPIs including CTR, CPC, CPA, ROAS, CVR, and other client-specific metrics to develop actionable recommendations.
• Partner with Analytics to ensure accurate tracking, conversion events, attribution, and reporting.
• Identify opportunities for growth, innovation, and improved performance.
• Stay current on AI, automation, platform innovation, and emerging search behaviors.

Client & Team Leadership

• Serve as a senior strategic advisor and trusted paid search lead for clients.
• Lead client presentations, QBRs, performance reviews, and strategic recommendations.
• Mentor and develop Managers and Associates while ensuring high-quality work and best practices.
• Partner with Media, Analytics, Creative, Strategy, and Account teams to deliver integrated solutions.
• Maintain strong relationships with Google and Microsoft platform partners.
• Contribute to organic growth, new business opportunities, and agency POVs.

Qualifications

• 7+ years of paid search experience , preferably in an advertising, media, or healthcare agency.
• Pharmaceutical/healthcare advertising experience required.
• Deep expertise in Google Ads and Microsoft Advertising, including Search, Performance Max, and Demand Gen.
• Experience managing multi-million-dollar budgets across multiple clients.
• Strong understanding of DTC and HCP audiences and pharmaceutical marketing requirements.
• Experience with GTM, conversion tracking, UTM structures, and Google Analytics/GA4.
• Excellent analytical, strategic, presentation, and client communication skills.
• Proven ability to mentor and lead team members.
• Strong organizational and problem-solving skills.
• Passion for emerging search technologies, AI, automation, and industry trends.

140,000-150,000

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