Paid & Organic Media Strategist

Homemakers Furniture, Mattresses & Accessories; Des Moines (IA); Presencial; USD 70.000 - 95.000; Jornada completa

Descripción de la vacante

Homemakers Furniture in Urbandale, Iowa is seeking a Media Specialist to own the build, launch, and optimization of paid and organic media campaigns across search, social, display, and organic channels. You will translate approved plans into accurately built, well-tracked campaigns and collaborate with marketing, creative, and content teams.

The role emphasizes measurement, A/B testing, and reporting, with weekly and monthly performance insights to guide bidding, budgets, and creative decisions.

Formación

• Bachelor’s degree in Business, Marketing, Communications, or relevant experience.
• Experience managing paid media and/or organic social campaigns, ideally 2-5 years.
• Hands-on experience managing campaigns in Google Ads and Meta Ads Manager; display or programmatic platforms is a plus.
• Working knowledge of GA4 and campaign tracking, including tag management, UTMs, and conversion tracking.
• Strong analytical skills and proficiency in Excel or Google Sheets, with the ability to make decisions from data.
• Excellent written and verbal communication skills for sharing results and recommendations clearly.
• Strong attention to detail, organization, and commitment to continuous improvement across multiple concurrent campaigns.

Responsabilidades

• Build and launch paid media campaigns using approved plans and assets, including audiences, targeting, budgets, bidding, and placements.
• Schedule and manage organic social content aligned with the marketing content calendar.
• Implement tracking (UTMs, pixels, conversions) for accurate performance.
• Review platform builds before launch for accuracy, links, tracking, and brand standards.
• Resolve placement errors or missed postings flagged by the team.
• Monitor performance and pacing against KPIs; adjust bids, budgets, audiences, creatives.
• Plan, run, and document A/B tests; apply learnings to future campaigns.
• Identify underperformance and scaling opportunities; share next steps with marketing.

Conocimientos

Campaign management

Analytics and data-driven decisioning

GA4 and tracking

Excel/Google Sheets

Written and verbal communication

Detail-oriented and organized

Multi-campaign management

Educación

Bachelor’s degree in Business, Marketing, Communications, or relevant experience

Herramientas

Google Ads

Meta Ads Manager

GA4

Google Analytics 4

Excel/Google Sheets

Descripción del empleo

Homemakers Furniture in Urbandale, Iowa is seeking a Media Specialist to own the build, launch, and optimization of paid and organic media campaigns across search, social, display, and organic channels. You will translate approved plans into accurately built, well-tracked campaigns and collaborate with marketing, creative, and content teams.

The role emphasizes measurement, A/B testing, and reporting, with weekly and monthly performance insights to guide bidding, budgets, and creative decisions.