On-Site Digital Media Strategist: Paid & Organic

Homemakers Furniture Inc.; Urbandale (IA); In loco; USD 52.000 - 76.000; Tempo pieno

Descrizione del lavoro

Homemakers Furniture Inc. in Urbandale, Iowa, seeks a Media Specialist to own the build, launch, and optimization of paid and organic media campaigns across search, social, and display.

You'll collaborate with creative, content, and analytics teams to ensure campaigns are accurately built, tracked, and improved based on performance data. The role offers on-site work, exposure to Google Ads, Meta Ads Manager, and GA4, with opportunities to impact growth through data-driven optimization and

Competenze

• Bachelor’s degree or equivalent experience in business, marketing, or communications.
• Experience managing paid media and/or organic social campaigns, 2–5 years ideal.
• Hands-on work with Google Ads and Meta Ads Manager; GA4 knowledge.
• Familiarity with display or programmatic platforms is a plus.
• Strong analytical skills and proficiency in Excel/Sheets.

Mansioni

• Build and launch paid media campaigns using approved plans and assets.
• Set up and schedule organic social content per content calendar.
• Implement campaign tracking (UTMs, pixels, conversion events).
• Review builds for accuracy, links, tracking, and brand standards.
• Monitor performance against KPIs and adjust bids, budgets, audiences, and placements.
• Plan, run, and document A/B tests; apply learnings to campaigns.
• Deliver weekly/monthly post-campaign reports using standard metrics and dashboards.
• Collaborate with insights team to translate findings into campaign changes.

Conoscenze

Google Ads

Meta Ads Manager

GA4

Excel/Sheets

Analytical skills

Formazione

Bachelor’s degree in Business, Marketing, Communications, or relevant experience

Strumenti

GA4

UTMs

Tag management

Conversion tracking

Descrizione del lavoro

Homemakers Furniture Inc. in Urbandale, Iowa, seeks a Media Specialist to own the build, launch, and optimization of paid and organic media campaigns across search, social, and display.

You'll collaborate with creative, content, and analytics teams to ensure campaigns are accurately built, tracked, and improved based on performance data. The role offers on-site work, exposure to Google Ads, Meta Ads Manager, and GA4, with opportunities to impact growth through data-driven optimization and