Paid Media Strategist: Data-Driven Growth

Weber Shandwick; Washington (District of Columbia); On-site; USD 59,000 - 65,000; Full time

Job summary

Weber Shandwick’s Resolute unit is seeking a Sr. Associate, Paid Media to handle day-to-day media planning, buying and client service for assigned accounts, with emphasis on digital media management.

Expect to work in a fast-paced environment, partnering with internal teams and vendors to optimize campaigns, manage pacing and reporting, and deliver strategic media solutions across online and offline channels.

Qualifications

• Bachelor's degree; 2-4 years of paid media planning/buying experience.
• Experience planning/buying across online and offline media channels.
• Strong interpersonal and communication skills for client/vendor relationships.
• Excellent analytical skills with KPI and attribution understanding.
• Experience with Google Campaign Manager or other ad servers and programmatic DSPs.

Responsibilities

• Execute day-to-day digital and traditional media planning and buying.
• Provide client service and communication with stakeholders.
• Support in campaign pacing, billing processes, and reporting.
• Develop media plan recommendations aligned to client objectives.
• Collaborate with Creative team to ensure ad delivery meets specs.

Skills

Paid media planning

Client communication

Analytical skills

Digital advertising

Team collaboration

Education

Bachelor's Degree

Tools

Google Campaign Manager

Mediaocean

DSP platforms

Social Ads Managers

Google Analytics

Job description

Weber Shandwick’s Resolute unit is seeking a Sr. Associate, Paid Media to handle day-to-day media planning, buying and client service for assigned accounts, with emphasis on digital media management.

Expect to work in a fast-paced environment, partnering with internal teams and vendors to optimize campaigns, manage pacing and reporting, and deliver strategic media solutions across online and offline channels.