Paid Media Strategy Leader — Accelerate Crop Innovation

Vylor; Johnston (IA); On-site; USD 130,000 - 180,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Parental leave

Tuition reimbursement

Retirement plan

Job summary

Vylor is seeking a Paid Media Strategy Leader to build and govern a comprehensive paid media function for North America Marketing Communications. You will guide omni-channel strategies across programmatic, endemic/native, print, radio, and TV, while leading budgeting, dashboards, and cross-functional collaboration.

The role emphasizes data-informed decision making, team development, and cost-efficiency in a high-impact, in-house setting supporting the Pioneer, Brevant, Hoegemeyer, AgVenture, and

Qualifications

• Eight or more years in ag/adjacent business or communications agency, with strong writing, media planning, and strategic planning skills.
• Bachelor’s Degree in marketing, advertising, PR, or agricultural communications.

Responsibilities

• Build and lead the internal paid media buying and planning function.
• Develop data-informed, audience-first media strategies to support business goals across target segments.
• Oversee campaign planning, budgeting, media mix modeling, and go-to-market strategies across programmatic, endemic/native, and traditional media.
• Establish standard operating procedures for paid media implementation, tagging, tracking, and performance reporting.
• Mentor a paid media specialist role and a search marketing role; collaborate with analytics, content, and creative teams.
• Lead dashboards and insights using GA4, Looker Studio, and vendor tools; drive optimization and ROI.

Skills

Omni-channel

Budgeting

Data analytics

Leadership

Education

Bachelor’s Degree in Marketing/Advertising

Tools

Google Ads

DV360

Meta Ads Manager

LinkedIn Campaign Manager

The Trade Desk

Job description

Vylor is seeking a Paid Media Strategy Leader to build and govern a comprehensive paid media function for North America Marketing Communications. You will guide omni-channel strategies across programmatic, endemic/native, print, radio, and TV, while leading budgeting, dashboards, and cross-functional collaboration.

The role emphasizes data-informed decision making, team development, and cost-efficiency in a high-impact, in-house setting supporting the Pioneer, Brevant, Hoegemeyer, AgVenture, and