Paid Media Strategy Leader

Iowa Ag; Des Moines (IA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Parental leave

Retirement plan

Tuition reimbursement

Job summary

Vylor is seeking a Paid Media Strategy Leader to develop and oversee paid media initiatives for North America marketing. Lead internal media buying, budgeting, and measurement to drive growth for Vylor seed brands and licensing & distribution.

The role covers programmatic, endemic/native, TV, radio, and print; focuses on data-informed strategies, team development, and operational excellence. Strong leadership and analytics required.

Qualifications

• Bachelor’s Degree in marketing, advertising, PR, or agricultural comms.
• Eight+ years in ag/adjacent business, agency, or similar with strong writing, media planning, and strategy.

Responsibilities

• Build and lead Vylor internal paid media buying and planning.
• Develop data-informed, audience-first media strategies across target segments.
• Oversee campaign planning, budgeting, media mix modeling, and go-to-market across programmatic, endemic/native, traditional media.
• Establish SOPs for paid media implementation, tagging, tracking, and reporting.
• Evaluate and onboard ad tech platforms (DSPs, DMPs, analytics, tagging).
• Oversee media partner RFPs, planning decks, budgets, and calendars.
• Mentor paid media and search roles; act as player-coach.
• Foster cross-functional alignment with analytics, content, creative teams.
• Lead campaign dashboards using GA4 and Looker Studio; drive optimization.

Skills

Omni-channel strategy

Leadership

Data analytics

ROI optimization

Media planning

Education

Bachelor’s Degree in Marketing/Advertising/Public Relations/Agricultural Communications

Tools

DV360

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

The Trade Desk

Job description

Join Vylor—Powering the Future of Agriculture?At Vylor, we’re advancing agriculture through breakthrough science—combining elite germplasm, cutting-edge biotech, and next-generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer®, Brevant®, and Hoegemeyer®, delivering performance farmers rely on.?Join us to help scale innovation globally and shape what’s next in crop science.

Vylor is seeking an experienced and strategic Paid Media Strategy Leader to develop, grow, and oversee paid media initiatives as part of the North America Marketing Communications in-house team. This is a high-impact leadership role focused on building an industry leading media function and discipline that drives business outcomes for the Vylor seed brands including Pioneer, Brevant, Hoegemeyer, AgVenture, and Licensing & Distribution.

The ideal candidate will have a strong understanding and working knowledge in omni-channel media planning, including programmatic, endemic, native, print, radio, and TV, while simultaneously guiding strategy, team development, budgeting, and operational excellence. The role will ensure the Vylor paid media efforts are efficient, innovative, insights-driven, measurable, and aligned with both business objectives and industry best practices.

Role Description

Paid Media Strategy & Investment Planning

• Build and lead the Vylor internal paid media buying and planning function
• Develop and execute data-informed, audience-first media strategies to support business goals across target customer segments (retailers, growers, channel partners)
• Oversee campaign planning, budgeting, media mix modeling, and go-to-market strategies across:
  • Programmatic (display, CTV/OTT, audio, video)
  • Endemic & Native Media (ag publishers, sponsored content)
  • Traditional (radio, TV, print)

Operational Leadership & Execution

• Establish standard operating procedures for paid media implementation, tagging, tracking, and performance reporting
• Evaluate and onboard ad tech platforms (e.g., DSPs, DMPs, analytics, tagging solutions)
• Engage with media technology and vendor considerations, ensuring cost-efficiency and future scalability
• Oversee media partner RFP’s, media planning presentations and decks, campaign budgets, and media calendars

Team Development & Coaching

• Mentor a paid media specialist role and a search marketing role to guide their day-to-day tasks
• Operate as a player-coach—executing and optimizing campaigns
• Foster cross-functional alignment with in-house strategic comms, content, creative, and analytics teams

Performance Management & Insights

• Lead the design and deployment of campaign performance dashboards using platforms such as Google Analytics 4, Looker Studio, and vendor insights
• Drive continuous optimization through A/B testing, bid strategy adjustments, audience refinement, and creative performance reviews
• Communicate performance and strategic impact to stakeholders, including executive leadership, marketing managers, and business units
• Represent paid media best practices within the broader organization, contributing to media education and capability-building
• Evaluate industry trends and competitive benchmarks to maintain leadership in agriculture marketing

Requirements

Education

• Bachelor’s Degree in the field of marketing, advertising, public relations, or agricultural communications

Experience

• Eight or more years with an ag/adjacent business, a communications agency, or other professional experiences performing similar work with an emphasis on excellent writing skills, media planning, message development and strategic planning

Additional knowledge, abilities and skills for this position

• 5+ years in a supervisory or leadership role within an agency or in-house team
• Proven track record in omni-channel media strategy, including programmatic, endemic/native, TV, radio, and print
• Strong background in data analytics, attribution modeling, and ROI optimization
• Knowledge of Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, The Trade Desk, and ad serving/tagging technologies
• Experience managing large-scale budgets and working with cross-functional teams

Preferred

• Experience in agriculture, B2B, or rural marketing sectors
• Familiarity with CRM systems, audience segmentation tools, and first-party data strategy
• Experience launching or guiding in-house media functions and guiding organizational change

Benefits – How We’ll Support You

• Numerous development opportunities offered to build your skills
• Be part of a company with a higher purpose and contribute to making the world a better place
• Health benefits for you and your family on your first day of employment
• Four weeks of paid time off and two weeks of well-being pay per year, plus paid holidays
• Excellent parental leave which includes a minimum of 16 weeks for mother and father
• Future planning with our competitive retirement savings plan and tuition reimbursement program
• Learn more about our total rewards package here - Corteva Benefits
• Check out life at Vylor! https://www.linkedin.com/company/vylorgenetics/

Are you a good match? We seek applicants from all backgrounds to ensure we get the best, most creative talent on our team.

Corteva announced to separate our current advanced seed and genetics business to establish a standalone company, operating as Vylor, Inc. The process of the planned separation is anticipated to be completed the fourth quarter of 2026, subject to legal requirements and board approval. Should you accept this position, it is anticipated that, following conclusion of the separation, you would be an employee of Vylor, Inc. and your employment would be governed by Vylor, Inc. employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by Vylor, Inc. at an appropriate time and subject to any necessary consultation processes.

Vylor is an equal opportunity employer. We are committed to embracing our differences to enrich lives, advance innovation, and boost company performance. Qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, military or veteran status, pregnancy related conditions (including pregnancy, childbirth, or related medical conditions), disability or any other protected status in accordance with federal, state, or local laws.