Lead Paid Media Strategy & Growth

Iowa Ag; Des Moines (IA); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Parental leave

Retirement plan

Tuition reimbursement

Job summary

Vylor is seeking a Paid Media Strategy Leader to develop and oversee paid media initiatives for North America marketing. Lead internal media buying, budgeting, and measurement to drive growth for Vylor seed brands and licensing & distribution.

The role covers programmatic, endemic/native, TV, radio, and print; focuses on data-informed strategies, team development, and operational excellence. Strong leadership and analytics required.

Qualifications

• Bachelor’s Degree in marketing, advertising, PR, or agricultural comms.
• Eight+ years in ag/adjacent business, agency, or similar with strong writing, media planning, and strategy.

Responsibilities

• Build and lead Vylor internal paid media buying and planning.
• Develop data-informed, audience-first media strategies across target segments.
• Oversee campaign planning, budgeting, media mix modeling, and go-to-market across programmatic, endemic/native, traditional media.
• Establish SOPs for paid media implementation, tagging, tracking, and reporting.
• Evaluate and onboard ad tech platforms (DSPs, DMPs, analytics, tagging).
• Oversee media partner RFPs, planning decks, budgets, and calendars.
• Mentor paid media and search roles; act as player-coach.
• Foster cross-functional alignment with analytics, content, creative teams.
• Lead campaign dashboards using GA4 and Looker Studio; drive optimization.

Skills

Omni-channel strategy

Leadership

Data analytics

ROI optimization

Media planning

Education

Bachelor’s Degree in Marketing/Advertising/Public Relations/Agricultural Communications

Tools

DV360

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

The Trade Desk

Job description

Vylor is seeking a Paid Media Strategy Leader to develop and oversee paid media initiatives for North America marketing. Lead internal media buying, budgeting, and measurement to drive growth for Vylor seed brands and licensing & distribution.

The role covers programmatic, endemic/native, TV, radio, and print; focuses on data-informed strategies, team development, and operational excellence. Strong leadership and analytics required.