Head of Paid Media Strategy & Growth

Vylor, Inc.; Des Moines (IA); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Parental leave

Retirement plan

Tuition reimbursement

Job summary

Vylor, Inc. is seeking a Paid Media Strategy Leader to build and oversee the internal paid media function for North America.

The role guides strategy, budgeting, and operational excellence across programmatic, endemic/native, print, radio, and TV to drive business outcomes for our seed brands. The ideal candidate will lead with data-driven insights, manage budgets, mentor team members, and partner with in-house communications, content, creative, and analytics teams to elevate performance and

Qualifications

• Bachelor’s degree in marketing, advertising, PR, or agricultural communications.
• Eight+ years in ag/adjacent field or agency with strong writing, media planning and strategy.

Responsibilities

• Build and lead internal paid media buying and planning.
• Develop data-informed, audience-first media strategies to support business goals across segments.
• Oversee campaign planning, budgeting, media mix modeling and go-to-market strategies across programmatic, endemic/native, and traditional media.
• Establish SOPs for paid media implementation, tagging, tracking, and reporting.
• Lead and onboard ad tech platforms and manage agency/vendor relations.
• Mentor team members and align with in-house comms, creative, and analytics.

Skills

Omni-channel media strategy

Programmatic media

Data analytics

Leadership

Budget management

Education

Bachelor’s degree in marketing or communications

Tools

GA4

Looker Studio

DV360

Meta Ads Manager

LinkedIn Campaign Manager

The Trade Desk

Job description

Vylor, Inc. is seeking a Paid Media Strategy Leader to build and oversee the internal paid media function for North America.

The role guides strategy, budgeting, and operational excellence across programmatic, endemic/native, print, radio, and TV to drive business outcomes for our seed brands. The ideal candidate will lead with data-driven insights, manage budgets, mentor team members, and partner with in-house communications, content, creative, and analytics teams to elevate performance and