Paid Media Specialist

Vylor; Johnston (IA); On-site; USD 55,000 - 75,000; Full time

Job summary

Vylor, a leader in agricultural innovation, is seeking a Paid Media Specialist to join our in-house marketing communications team. You will help drive multi-channel campaigns across digital and traditional media to increase brand awareness and lead generation for our seed brands.

You’ll manage programmatic, endemic/native, TV, radio, and print buys, set up tracking, and generate actionable insights. Collaboration with analytics and creative teams will be essential to optimize campaigns and

Qualifications

• Bachelors degree in marketing, advertising, PR or agriculture communications.

Responsibilities

• Execute paid media campaigns across digital and traditional channels.

Skills

Data fluency

Attention to detail

Cross-functional collaboration

Performance-driven mindset

Education

Bachelor's Degree in Marketing/Advertising/PR/Agriculture Communications

Tools

Google Ads

DV360

Meta Ads Manager

LinkedIn Campaign Manager

The Trade Desk

Basis DSP

Job description

Join Vylor—Powering the Future of Agriculture

At Vylor, we’re advancing agriculture through breakthrough science—combining elite germplasm, cutting-edge biotech, and next-generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer®, Brevant®, and Hoegemeyer®, delivering performance farmers rely on.

Join us to help scale innovation globally and shape what’s next in crop science.

Vylor is seeking a Paid Media Specialist to join our in-house marketing communications agency. This position will support integrated campaigns that span programmatic, endemic, native, print, radio, and TV channels. The ideal candidate will bring a performance-first mindset, an eye for detail, and the technical capabilities to execute complex media plans from launch to post-campaign analysis.

The role will be responsible for executing, tracking, optimizing, and reporting on multi-channel paid media campaigns designed to drive brand awareness, lead generation, and conversion across the Vylor seed brands including Pioneer, Brevant, Hoegemeyer, AgVenture and Licensing & Distribution. This includes digital platforms like Google Ads, DV360, The Trade Desk, Meta—as well as traditional media buys.

This role requires cross-functional collaboration, data fluency, and experience executing media campaigns across diverse platforms and formats.

What You’ll Do

Paid Media Campaign Execution

• Support paid media campaign development across digital and traditional platforms:
  • Programmatic: Display, OTT/CTV, audio, video
  • Endemic & Native: Ag publishers, sponsored content
  • Traditional: TV, radio, print
• Partner with the Paid Media Strategy Manager and Marketing Communications Managers to align campaigns with business and audience goals
• Traffic the creative assets for paid media buys
• Work with external vendors and internal teams to execute media buys, manage flighting, and monitor deliverables

Implementation & Tracking

• Set up tracking infrastructure:
  • Build and manage UTM parameters, pixels, and conversion tracking via Google Tag Manager, Meta Pixel, etc.
  • Ensure end-to-end visibility across paid media and downstream lead activity
• Assist with media trafficking and QA to ensure flawless execution
• Collaborate with analytics team to ensure consistent tagging for dashboards and reporting

Performance Monitoring & Optimization

• Recommend adjustments to targeting, placements, creative, and bidding strategies
• Generate weekly, monthly, and post-campaign reports using Google Analytics, Looker Studio, and vendor dashboards
• Identify and share insights, learnings, and opportunities to increase effectiveness

Cross-Functional Collaboration

• Partner with strategic marketing communications, content, creative, and analytics teams to support integrated campaign goals
• Communicate results and recommendations in both technical and business terms
• Participate in regular calls and meetings with internal stakeholders and agency partners

What You’ll Need

Bachelors Degree in the field of marketing, advertising, public relations, or agriculture communications.

Experience

Two or more years of experience executing digital and/or traditional media campaigns.

• Proficiency in media platforms such as Google Ads, DV360, Meta Ads Manager, LinkedIn Campaign Manager, and/or programmatic DSPs (e.g., The Trade Desk, Basis)
• Familiarity with traditional media buying (TV, radio, print) and media planning process

"?