Paid Media Strategist (Remote, Raleigh)

Blacksmith Agency LLC; Raleigh (NC); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency LLC is a fully remote AI-first digital agency seeking a Paid Media Strategist to own paid media for a portfolio of B2B and growing-brand clients. You will set the targeting, budget calls, roadmap, and narrative when clients ask why, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn, and Microsoft Ads, with responsibility for budget, bidding, tracking, and attribution.

Qualifications

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A track record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting and creative testing, and know when to kill a campaign.
• Ensure accurate conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and discuss the numbers on calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Agency experience

English communication

Tools

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.