Paid Media Strategist (Remote, Boston)

Blacksmith Agency; Boston (MA); A distancia; USD 70.000 - 110.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist who will own paid media for a book of B2B and growing-brand clients. You will steer targeting, budgets, roadmaps, and client narratives, acting as the strategic voice in meetings.

With 3+ years hands-on in Google Ads and Meta campaigns, you will move ROAS/CPA metrics and manage multiple clients from a US-based vantage on live calls. This role is fully remote across the US, with a monthly cadence for reporting.

Formación

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS or CPA improvement track record.
• Agency experience across multiple clients.
• Fluent English with US clients on live calls.

Responsabilidades

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for designated accounts.
• Manage budget allocation, bidding, targeting, and creative testing; know when to kill a campaign.
• Set up and trust conversion tracking with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmap for each client and explain the numbers on calls.

Conocimientos

Google Ads

Meta Ads

ROAS optimization

Agency experience

Herramientas

GA4

Google Tag Manager

Standard pixels

Descripción del empleo

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.