Paid Media Strategist (Remote, Orlando)

Blacksmith Agency LLC; Orlando (FL); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is a fully remote, AI-first digital agency looking for a Paid Media Strategist. You will own paid media for a portfolio of B2B and growing-brand clients, guiding targeting, budget calls, roadmaps, and the narrative on client calls.

With 3+ years hands-on Google Ads and Meta experience, you will drive ROAS improvements, manage campaigns across Google, Meta, LinkedIn, and Microsoft Ads, and maintain trusted attribution using GA4 and tag manager.

Qualifications

• 3+ years hands-on in Google Ads and Meta (Facebook)
• Proven ability to improve ROAS/CPA/pipeline metrics
• Agency experience managing multiple clients simultaneously
• Clear spoken English with US clients on live calls

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Handle budget allocation, bidding, targeting and creative testing.
• Set and communicate 90-day and quarterly roadmaps for each client.
• Provide reliable conversion tracking and attribution using GA4, Tag Manager and platform pixels.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

GA4

Tag Manager

Tools

GA4

Tag Manager

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.