Paid Media Strategist (Remote, Chicago)

Blacksmith Agency LLC; Chicago (IL); A distancia; USD 90.000 - 125.000; Jornada completa

Descripción de la vacante

Blacksmith Agency, a leading AI-first digital agency, is seeking a Paid Media Strategist to own paid media for a book of B2B and growing-brand clients. You will guide targeting, budget calls, roadmap and the narrative when clients ask why, acting as the strategic voice at the table.

You will manage paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads, forecast budgets, and test creatives. Clear English with US clients on live calls is essential for success.

Formación

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of improving ROAS, CPA or pipeline metrics for multiple clients.
• Experience working in an agency setting with several clients concurrently.
• Clear spoken English with US clients on live calls.

Responsabilidades

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for client accounts.
• Handle budget allocation, bidding, targeting, and creative testing; decide when to pause a campaign.
• Implement conversion tracking and attribution using GA4, Tag Manager and platform pixels.
• Develop 90-day and quarterly roadmaps for each client and explain numbers on client calls.
• Drive account growth through retention, upsell, and long-term client relationships.

Conocimientos

Google Ads

Meta Ads

Agency experience

English communication

Herramientas

GA4

Tag Manager

Pixels

Descripción del empleo

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.