Paid Media Strategist (Remote, Dallas)

Blacksmith Agency LLC; Texas; Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for a B2B book of clients. You will steer targeting, budgets, roadmaps and narrative on calls with clients, acting as the strategic voice at the table.

You will manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, optimize ROAS, CPA and pipeline, and guide conversion tracking with GA4 and tag manager. Remote role for US/Canada/LatAm/South Africa clients.

Qualifications

• 3+ years hands-on in Google Ads and Meta: campaigns built and optimized.
• A proven track record of improving ROAS, CPA or pipeline metrics.
• Agency experience managing several clients concurrently.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Handle budget allocation, bidding, targeting and creative testing; decide when to kill a campaign.
• Ensure robust conversion tracking and attribution with GA4, Tag Manager and platform pixels.
• Develop the 90-day and quarterly roadmaps for each client and present the numbers effectively on calls.
• Drive account growth through retention, upsell and long-term client relationships.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Advertising

Tools

Google Ads platform

Meta Ads (Facebook)

LinkedIn Ads

Microsoft Advertising

Job description

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands‑on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.