Paid Media Strategist (Remote, Nashville)

Blacksmith Agency LLC; Nashville (TN); À distance; USD 85 000 - 110 000; Plein temps

Résumé du poste

Blacksmith Agency is an AI-first digital agency seeking a Paid Media Strategist to own paid media for a roster of B2B and growing-brand clients. You will drive targeting, budgeting, 90-day roadmaps and the client narrative, serving as the strategic voice at the table.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads; optimize bids and testing; and set up GA4, Tag Manager and platform pixel tracking.

Qualifications

• 3+ years hands-on in Google Ads and Meta
• Track ROAS/CPA/pipeline improvements
• Agency experience across multiple clients
• Clear spoken English with US clients on live calls

Responsabilités

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budgeting, bidding, targeting and creative testing; know when to pause a campaign.
• Implement conversion tracking with GA4, Tag Manager and platform pixels.
• Define 90-day and quarterly roadmaps for each client and explain numbers on calls.
• Grow accounts through retention, upsell and long-term relationships.

Connaissances

Google Ads

Meta Ads

Agency experience

English proficiency

Outils

GA4

Google Tag Manager

Platform pixels

Description du poste

Blacksmith Agency

• Marketing
• Full time
• Remote (Canada, South Africa or USA)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Strategist you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.