Paid Media Strategist - Remote Lead for B2B ROAS

Blacksmith Agency LLC; Arkansas; Remote; USD 70,000 - 100,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency. As Search Engine Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation and bidding, and drive campaign success with careful testing and attribution.

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven track record of moving ROAS/CPA/pipeline metrics.
• Agency experience across several clients.
• Clear spoken English with US clients on live calls.

Responsibilities

• Manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Budget allocation, bidding, targeting and creative testing.
• Track conversions and attribution using GA4, Tag Manager, and platform pixels.
• Develop 90-day and quarterly roadmaps for clients and explain results on calls.
• Grow accounts through retention, upsell and long-term relationships.

Skills

Google Ads

Meta/Facebook Ads

English (US)

Agency experience

Tools

LinkedIn Ads

Microsoft Ads

Job description

Blacksmith Agency is an AI-first digital agency. As Search Engine Marketing Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, handle budget allocation and bidding, and drive campaign success with careful testing and attribution.