Paid Media Strategist – Multi-Channel Growth

University Federal Credit Union; Austin (TX); Hybrid; USD 60,000 - 90,000; Full time

Job summary

University Federal Credit Union seeks a Paid Media Specialist to support UFCU’s paid media strategy across digital and traditional channels, including performance marketing, local media buys, and publisher partnerships. This hands-on role collaborates with Digital Growth Marketing, Product Marketing, and Creative teams to optimize media investments.

The ideal candidate has 2–3+ years of paid media experience, strong analytical skills, and a track record of delivering measurable results across

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field.
• 2-3+ years of paid media management across digital and/or traditional channels.
• Experience coordinating multiple agencies or media partners.
• Proven ability to analyze performance data and recommend optimizations.
• Strong attention to detail in creative QA, rotations, and execution.

Responsibilities

• Lead paid media strategy, planning and buying across digital and traditional channels.
• Define channel mix, spend allocation, pacing, and media priorities.
• Coordinate media buys with publishers and vendors and support agency transitions in-house.
• Execute and optimize paid campaigns across platforms and creative rotations.
• Analyze performance, produce actionable reports, and run testing cycles.
• Collaborate with Analytics/Web teams to ensure accurate tracking and measurement.
• Ensure compliant, member-focused media activities.

Skills

Paid media strategy

Media buying

Analytical skills

Communication

Cross-functional leadership

Performance reporting

Campaign optimization

Education

Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field

Tools

Google Ads

Meta / Facebook Ads

LinkedIn Ads

Job description

University Federal Credit Union seeks a Paid Media Specialist to support UFCU’s paid media strategy across digital and traditional channels, including performance marketing, local media buys, and publisher partnerships. This hands-on role collaborates with Digital Growth Marketing, Product Marketing, and Creative teams to optimize media investments.

The ideal candidate has 2–3+ years of paid media experience, strong analytical skills, and a track record of delivering measurable results across