Sr. Media Strategist

Security Service Federal Credit Union; San Antonio, Northern (TX, KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Health savings accounts

Company paid life insurance

Disability coverage

Paid time off and 401K match

Job summary

Security Service Federal Credit Union seeks a Senior Media Strategist to lead the development and planning of a comprehensive cross-channel media strategy in collaboration with the VP, Media and Media Manager. You will oversee day-to-day media activity across digital and traditional channels, driving data-driven optimization and strong partnership management.

Ideal candidate brings 5+ years in digital advertising, strong analytics, and deep expertise in search, programmatic buying, and platform

Qualifications

• Bachelors degree in Marketing, Digital Media, Communications, Business or related field.
• 5+ years in digital advertising including social, programmatic, paid search.
• Experience with GA/Adobe Analytics and major ad platforms.

Responsibilities

• Lead development and planning of a cross-channel media strategy with VP Media and Media Manager.
• Oversee day-to-day media activity across digital and traditional channels.
• Manage media budget and align planned vs. actual spend; report on effectiveness.
• Lead search practice and build relationships with media partners to optimize campaigns.

Skills

Analytical ability

Cross-functional collaboration

Project management

Written and verbal communication

Adaptability

Education

Bachelor's degree in Marketing

Tools

Google Ads

Facebook Ads Manager

The Trade Desk

Google Analytics

Adobe Analytics

Job description

This role is responsible for leading the development and planning of a comprehensive cross channel media strategy in collaboration with the VP, Media and Media Manager. The role oversees day to day media activity across digital and traditional channels, ensuring alignment with broader organizational objectives and applying data driven insights to optimize performance. Ownership responsibilities include monitoring and reporting on media effectiveness, identifying opportunities for improvement, and making strategic adjustments to enhance outcomes. The position will also lead the search practice. With leadership support, the Senior Media Strategist will manage platform buys and develop relationships with media partners to ensure effective coordination and will support the execution of paid media initiatives. Responsibilities also include managing the media budget, confirming alignment between planned and actual spending, conducting competitive analysis, and staying informed about evolving media trends, technologies, and industry best practices. The role will lead long term media strategy and support daily operational execution, while completing any other job-related duties needed to help drive our Vision, fulfill our Purpose, and abide by our Organization's Values.

What We Require:

Bachelor's degree in Marketing, Digital Media, Communications, Business, or a related field. Experience of more than five years in digital advertising, including management and optimization of social media, programmatic advertising, and paid search campaigns. Expertise in paid search and evolving search landscape is strongly preferred. Proficiency in analytics tools such as Google Analytics and Adobe Analytics, along with advertising platforms including Google Ads, Facebook Ads Manager, and The Trade Desk. Strong understanding of digital marketing best practices, KPIs, ad operations, and related technologies, with experience in programmatic budgeting and digital media buying. Strong analytical ability to interpret data, extract insights, and support media decisions. Effective written and verbal communication skills, with the ability to manage multiple projects and deadlines in a fast paced environment. Highly adaptable and capable of maintaining strong project ownership. Working knowledge in traditional media, including TV, out of home, radio, and print, is also required.

Ideal Candidate Will Have:

Expert knowledge of programmatic advertising across CTV, OLV, audio, DOOH, display, and native formats, using a variety of buying methodologies such as CPM, CPC, and CPA. Strong expertise in search marketing across paid and organic channels, including keyword research, optimization, and Google Ads management. Deep understanding of digital tracking, analytics enablement, and measurement frameworks for SEM, SEO, and AEO. Experience developing and executing paid social media strategies across platforms including Instagram, Facebook, TikTok and Reddit. Foundational knowledge of traditional media (e.g., TV, OOH, Radio, Print) and an understanding of how offline and digital channels work together within an integrated media approach. Experience working at a media advertising agency or overseeing agency partnership as a lead of a media/marketing department.

Who We Are:

Security Service Federal Credit Union is an industry leader who has built a reputation of innovation, strength, and stability. We pride ourselves on discovering and developing employees who have exceptional character and a genuine passion for helping others. In return, we deliver a comprehensive total rewards package that supports the financial, physical, and emotional wellbeing of our employees.

Our Core Values:

All employees should demonstrate our SSFCU core values -- Caring, Innovative, Honest, Fair and Dedicated -- while providing enthusiastic, professional, and courteous service to SSFCU members and employees.

What We Offer:

• medical, dental and vision insurance
• health savings and flexible spending accounts
• company paid employee life insurance
• supplemental life insurance plans
• supplemental insurance plans for hospital and critical accident
• short term disability
• company paid long term disability
• paid sick and safe leave, paid vacation, 401K match with immediate vesting, tuition reimbursement, employee tenure and award programs, access to an on-site fitness center or gym membership reimbursement program.
• Employees can participate in our award-winning Total Wellbeing program focusing on physical, financial and emotional wellbeing.
• We invest in our communities through our Volunteer Corps and in you, through ongoing growth and development opportunities.

Additional Information:

We are an EEO Employer that provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status, or genetic information.