Hybrid Paid Media Specialist – In-House & Performance

UFCU Financial Services, LLC; Austin (TX); On-site; USD 65,000 - 95,000; Full time

Job summary

UFCU Financial Services, LLC in Austin, TX, is seeking a Paid Media Specialist to support our paid media strategy across digital and traditional channels, driving performance for member-focused campaigns. This hands-on role collaborates with the Digital Growth Marketing Manager, Product Marketing, and Creative teams to plan, execute, and optimize media investments.

You will manage campaign execution, creative delivery, testing, and reporting, while coordinating with agencies and media partners.

Qualifications

• Bachelor’s degree in a related field (Marketing/Communications/Analytics) required.
• 2–3+ years of paid media experience across digital and/or traditional channels.
• Experience coordinating multiple agencies or media partners.
• Experience analyzing performance data and making optimization recommendations.
• Experience tracking media spend, pacing, and performance reporting.
• Experience supporting transitions from agency-led to in-house media management.

Responsibilities

• Lead paid media strategy across digital and traditional channels.
• Plan, buy, and optimize media; define channel mix and spend.
• Coordinate media buys with publishers and vendors.
• Manage hands-on execution and optimization of campaigns.
• Coordinate creative asset delivery and testing across channels.
• Track spend, performance, and provide regular reporting.
• Collaborate with agencies and internal teams.

Skills

Agency coordination

Performance analysis

Paid media execution

Cross-functional collaboration

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

GA4

Attribution tools

Media mix modeling

Job description

UFCU Financial Services, LLC in Austin, TX, is seeking a Paid Media Specialist to support our paid media strategy across digital and traditional channels, driving performance for member-focused campaigns. This hands-on role collaborates with the Digital Growth Marketing Manager, Product Marketing, and Creative teams to plan, execute, and optimize media investments.

You will manage campaign execution, creative delivery, testing, and reporting, while coordinating with agencies and media partners.