Senior Media Strategist - Growth & Multi-Channel

Pannos Marketing; Manchester (NH); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

Health packages

401k match

Flexible schedules

Remote Fridays

PTO

Birthday day off

11 paid holidays

Summer Fridays

Birthday luncheons

Monthly socials

Casual dress code

Fitness reimbursement

Professional development

Company sponsored events

Job summary

Pannos Marketing is seeking an experienced media strategist to serve as a thought leader across digital and traditional media channels. This role develops innovative media strategies, guides campaign performance, and mentors the media team.

The ideal candidate brings 5-7+ years in paid media, strong analytics, and a track record of helping financial institutions grow through effective media planning and optimization.

Qualifications

• 5-7+ years of experience in digital media and strategy with paid media leadership.
• Proven ability to lead multi-channel campaigns and deliver measurable outcomes.
• Experience working with financial institutions is preferred.
• Proven ability to lead client relationships at an executive level.
• Experience mentoring team members in agency or consulting environments.

Responsibilities

• Oversee and lead the development of integrated, multi-channel media strategies aligned with client objectives and growth goals.
• Serve as a senior client advisor, translating data into actionable recommendations and strategic roadmaps.
• Mentor media team members, providing coaching and professional development support.
• Provide thought leadership in paid media across search, social, programmatic, display, and emerging channels.
• Develop audience targeting, testing, attribution, and optimization frameworks to improve campaign performance.
• Guide budget allocation and investment strategies to maximize ROI.
• Provide strategic expertise across digital and traditional media channels, including TV, radio, print, OOH, and sponsorships.
• Establish measurement frameworks and reporting best practices.
• Partner with account, creative, web, and analytics teams to ensure cohesive campaign execution.
• Oversee media billing, invoicing, reconciliations, and vendor payments on schedule.
• Monitor budgets, pacing, forecasting, and financial performance with account and finance teams.
• Support new business initiatives through proposals and media recommendations.

Skills

Paid media leadership

Campaign optimization

Client consultation

Mentoring

Tools

Google Ads

Microsoft Ads

Meta platforms

Programmatic platforms

GA4

GTM

Looker Studio

Tableau

Job description

Pannos Marketing is seeking an experienced media strategist to serve as a thought leader across digital and traditional media channels. This role develops innovative media strategies, guides campaign performance, and mentors the media team.

The ideal candidate brings 5-7+ years in paid media, strong analytics, and a track record of helping financial institutions grow through effective media planning and optimization.