Paid Media Specialist - Temp

UFCU

Austin (TX)

On-site

USD 65,000 - 90,000

Full time

14 days+

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Job summary

UFCU seeks a Paid Media Specialist in Austin to support our paid media strategy across digital and traditional channels, driving performance, spend tracking, and asset delivery. This hands-on role partners with the Digital Growth Marketing Manager, Product Marketing Managers, and Creative teams to optimize campaigns and align messaging with member needs.

You will collaborate with agencies and media partners, evaluate performance, run tests, and ensure campaigns comply with privacy standards.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, Analytics, or related field.
2–3+ years of paid media experience across digital and/or traditional channels.
Experience coordinating multiple agencies or media partners.
Experience analyzing performance data and contributing optimization recommendations.
Experience tracking media spend, pacing, and performance reporting.
Experience supporting transitions from agency-led to in-house media management.
Must be bondable.

Responsibilities

Lead paid media planning and buying across channels.
Coordinate creative asset delivery, testing, and optimization.
Analyze campaign performance and provide optimization recommendations.
Partner with agencies and media partners; ensure alignment to strategy and timelines.
Ensure compliance with platform policies, data privacy, and regulatory requirements.

Skills

Paid media

Campaign optimization

Analytics

Cross-functional

Communication

Attention to detail

Education

Bachelor’s degree in Marketing/Analytics

Tools

GA4

Attribution tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

Job Summary

The Paid Media Specialist is responsible for supporting UFCU’s paid media strategy across digital and traditional channels, including performance marketing, local media buys, and publisher partnerships. This role supports the team with media planning, execution, and optimization, while ensuring strong oversight of spend tracking, creative delivery, and performance outcomes.

Job Summary

This role is hands on and highly collaborative, combining frequent performance analysis with close cross‑functional partnerships to guide ongoing media optimization. The ideal candidate collaborates closely with Digital Growth Marketing Manager, Product Marketing Managers and the Creative team to align media strategy, messaging, and asset delivery, while also coordinating with multiple agencies and media partners. They are comfortable transitioning work in house and evaluating performance independently, making thoughtful recommendations and optimizations without relying solely on agency input. This role ensures media investments are efficient, compliant, and member focused.

The Paid Media Manager reports to the Digital Growth Marketing Manager.

About UFCU

Our Credit Union was founded in 1936 and has grown to serve members throughout Texas and beyond. At UFCU, we are more than just a financial institution, and our people are more than just employees. We are dedicated to our purpose of empowering our Members to achieve financial success and build brighter futures.

In Pursuit Of Our Aspiration That UFCU Is Loved By Millions Of Members And Built To Thrive For Generations, We Are Guided By Our Values

Purposefully Member-Obsessed

We are driven by a profound sense of empathy to deeply understand our Members’ needs and preferences, what brighter futures means to them, and the obstacles in their way. We act in our Members’ best interests, forever seeking to empower their financial success.

Possibilities Reimagined

We are inspired to courageously experiment, learn, and iterate in pursuit of positive impact for our Members, UFCU, and coworkers. We challenge assumptions, embrace diverse perspectives, and make use of data and insights.

Performance Excellence Rooted in Unwavering Integrity

We do the right thing, always. We champion teamwork, accountability, continuous improvement, and celebrate successful outcomes of others, fostering an inclusive environment of excellence and collaboration.

Essential Functions

Paid Media Strategy, Planning & Buying
Lead with manager the paid media strategy across digital and traditional channels, including paid search, paid social, display, local publishers, print, and emerging media opportunities.
Define channel mix, spend allocation, pacing, and media priorities aligned to acquisition, engagement, and brand goals.
Coordinate and support media buys directly where appropriate, partnering with publishers and vendors on pricing, placement, and flighting.
Support transitions of media responsibilities from agency led execution to in-house management as applicable.
Serve as a primary internal partner in paid media planning, prioritization, and performance discussions.
Campaign Execution, Creative Management & Optimization
Manage hands on execution and optimization of paid digital campaigns across platforms.
Coordinate creative asset delivery and execution, including creative rotations, refreshes, and versioning across channels.
Analyze campaign performance and contribute optimization recommendations through regular performance reviews and testing cycles.
Design and execute A B and multivariate tests across creative, audiences, formats, and placements.
Identify opportunities to improve efficiency, strengthen performance, and scale effective approaches.
Agency & Vendor Management
Coordinate work across multiple agencies and media partners, ensuring alignment to strategy, timelines, and performance expectations.
Review and evaluate agency recommendations, validating assumptions, performance drivers, and optimization approaches.
Track agency deliverables, reporting quality, and adherence to agreed pacing and scope.
Identify opportunities to streamline agency workflows and improve operational efficiency.
Reporting, Budget Management & Data Integrity
Track paid media spend, pacing, and forecasts across channels, ensuring alignment with approved plans.
Produce clear, actionable reporting that explains what happened, why it mattered, and recommended next steps.
Analyze performance data to inform planning, optimization discussions, and strategic adjustments.
Partner with Analytics and Web teams to validate tracking, attribution, and measurement accuracy.
Ensure media activity complies with platform policies, data privacy standards, and regulatory requirements.

Knowledge/Skills/Abilities

Knowledge

Paid media strategy across digital and traditional channels.
Media buying principles, vendor negotiations, and publisher partnerships.
Paid media platforms such as Google Ads, Meta, and LinkedIn, as well as non-digital channels including print and local media.
Media performance measurement, attribution concepts, and ROI analysis.
Compliance and regulatory considerations for financial services advertising a bonus.

Skills

Ability to lead cross functional initiatives, manage agencies, and drive outcomes through influence.
Hands on paid media execution and optimization across multiple channels.
Strong skills in spend tracking, pacing management, and performance reporting.
Analytical skills to evaluate performance trends and support optimization recommendations.
High attention to detail, particularly related to creative QA, rotations, and execution accuracy.
Clear written and verbal communication for presenting insights and collaborating across teams.

Abilities

Manage multiple campaigns, agencies, and media partners simultaneously.
Support agency to in-house transitions for paid media execution.
Balance strategic planning with hands on execution.
Collaborate effectively in shared decision‑making environments.
Maintain accountability for performance quality, accuracy, and media stewardship.

Core Competencies

Demonstrating Member Obsession
Puts themselves in the Member’s shoes
Looks for friction points
Makes it personalized and easy
Demonstrating Performance Excellence
Sets standards for elevating excellence
Ensures elevated quality
Takes responsibility
Conducts continuous improvement
Demonstrating Innovation
Challenges current thinking
Approaches change with a positive mindset

Experience

Minimum Requirements

Bachelor’s degree in Marketing, Communications, Business, Analytics, or a related field.
2-3 plus years of experience managing paid media across digital and or traditional channels.
Experience working with and coordinating multiple agencies or media partners.
Experience analyzing performance data and contributing optimization recommendations.
Experience tracking media spend, pacing, and performance reporting.
Experience supporting transitions from agency led to in house media management.
Must be bondable.

Preferred Requirements

Experience placing media buys directly with publishers or vendors.
Financial services or regulated‑industry marketing experience.
Familiarity with GA4, attribution tools, or media mix modeling concepts.
Bilingual in Spanish.

Physical Demands

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel; reach with hands and arms; and talk or hear.
Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus.
Employee will make extensive use of the telephone and virtual communications requiring the ability to explain complex information effectively and accurately.

Work Environment

This position requires working onsite three days a week at UFCU Plaza in Austin, Texas.
This position may involve periodic stressful conditions.
May occasionally require an adjusted work schedule, overtime, and evening/weekend hours.
Frequent computer use at a workstation of up to two hours at a time.
The noise level in the work environment is usually moderate.