In-House Paid Media Specialist: Growth & Optimization

UFCU; Austin (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

UFCU seeks a Paid Media Specialist in Austin to support our paid media strategy across digital and traditional channels, driving performance, spend tracking, and asset delivery. This hands-on role partners with the Digital Growth Marketing Manager, Product Marketing Managers, and Creative teams to optimize campaigns and align messaging with member needs.

You will collaborate with agencies and media partners, evaluate performance, run tests, and ensure campaigns comply with privacy standards.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Analytics, or related field.
• 2–3+ years of paid media experience across digital and/or traditional channels.
• Experience coordinating multiple agencies or media partners.
• Experience analyzing performance data and contributing optimization recommendations.
• Experience tracking media spend, pacing, and performance reporting.
• Experience supporting transitions from agency-led to in-house media management.
• Must be bondable.

Responsibilities

• Lead paid media planning and buying across channels.
• Coordinate creative asset delivery, testing, and optimization.
• Analyze campaign performance and provide optimization recommendations.
• Partner with agencies and media partners; ensure alignment to strategy and timelines.
• Ensure compliance with platform policies, data privacy, and regulatory requirements.

Skills

Paid media

Campaign optimization

Analytics

Cross-functional

Communication

Attention to detail

Education

Bachelor’s degree in Marketing/Analytics

Tools

GA4

Attribution tools

Google Ads

Meta Ads

LinkedIn Ads

Job description

UFCU seeks a Paid Media Specialist in Austin to support our paid media strategy across digital and traditional channels, driving performance, spend tracking, and asset delivery. This hands-on role partners with the Digital Growth Marketing Manager, Product Marketing Managers, and Creative teams to optimize campaigns and align messaging with member needs.

You will collaborate with agencies and media partners, evaluate performance, run tests, and ensure campaigns comply with privacy standards.