Paid Media Strategist, Engineering Communications

Texas A&M University; College Station (TX); On-site; USD 53,000 - 72,000; Full time

Benefits offered by this job

Tuition assistance

LinkedIn Learning access

Wellness programs

Generous paid time off

Job summary

Texas A&M University’s Engineering Communications Group seeks a Communications Specialist III to lead paid media strategy across Google Ads, Meta, and LinkedIn, driving enrollment, reputation and engagement for the College of Engineering. You will partner with analytics and marketing teams to translate goals into measurable campaigns.

The ideal candidate has at least four years in digital advertising, a bachelor’s degree, and a proven ability to optimize budgets and audiences for performance

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• Four years of related experience in digital advertising or paid media.

Responsibilities

• Develop and execute paid media strategies aligned with college marketing goals.
• Manage campaigns across Google Ads, Meta, and LinkedIn with budget control and creative rotation.
• Collaborate with analytics to measure KPIs and optimize based on data insights.
• Advise on landing-page experiences and audience journeys to improve conversions.

Skills

Paid media strategy

Digital advertising

Audience targeting

Campaign optimization

Education

Bachelor's degree

Tools

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Analytics platforms

Job description

Texas A&M University’s Engineering Communications Group seeks a Communications Specialist III to lead paid media strategy across Google Ads, Meta, and LinkedIn, driving enrollment, reputation and engagement for the College of Engineering. You will partner with analytics and marketing teams to translate goals into measurable campaigns.

The ideal candidate has at least four years in digital advertising, a bachelor’s degree, and a proven ability to optimize budgets and audiences for performance