Brand Social Media Strategist & Content Creator

Texas A&M University; Commerce (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Tuition assistance

Comprehensive benefits

TRS retirement

Wellness program

Paid holidays

Job summary

Texas A&M University in Commerce, TX seeks a Social Media Strategist and Content Creator to lead content across university channels. The role involves planning, creating, and publishing engaging posts, coordinating with student workers, and delivering real-time storytelling for events and initiatives.

You will monitor conversations, respond to engagement, and collaborate with analytics to optimize reach and impact. A bachelor’s degree and 3+ years of experience are required.

Qualifications

• Three years of related experience in social media, communications, marketing, or content creation.
• Strong writing, editing, and verbal communication skills.
• Knowledge of social media platforms, content strategy, engagement practices, and trends.
• Excellent planning and organizational abilities.

Responsibilities

• Manage the university’s primary social accounts with a strategic, engaging presence.
• Develop and execute content calendars and campaigns aligned with priorities.
• Create and publish captions, graphics, photography, and short-form video.
• Lead day-to-day channel execution with student workers and contributors.
• Provide live coverage for events and monitor audience engagement.
• Collaborate on analytics, reporting, and content adjustments.

Skills

Content creation

Copywriting

Video editing

Storytelling

Campaign planning

Social listening

Education

Bachelor’s degree in communications/marketing/journalism/public relations/English/digital media

Job description

Texas A&M University in Commerce, TX seeks a Social Media Strategist and Content Creator to lead content across university channels. The role involves planning, creating, and publishing engaging posts, coordinating with student workers, and delivering real-time storytelling for events and initiatives.

You will monitor conversations, respond to engagement, and collaborate with analytics to optimize reach and impact. A bachelor’s degree and 3+ years of experience are required.