Senior Digital Media Strategist

EAB; Philadelphia (Philadelphia County); On-site; USD 82,000 - 136,500; Full time

Benefits offered by this job

Medical, dental, and vision insurance

20+ days PTO

401(k) match

Flexible spending accounts

Parental leave

Job summary

EAB is seeking a Digital Media Strategy expert to drive pre‑sales strategy and create data-backed media plans for higher education institutions. The role sits at the intersection of sales, strategy, and execution, collaborating with sales, marketing, creative, and analytics teams to shape tailored campaigns that improve enrollment and brand awareness.

The ideal candidate has 4–10+ years in digital marketing, strong paid media knowledge (Google, Meta, LinkedIn), and excellent storytelling with

Qualifications

• Bachelor's degree or equivalent required.
• 4-10+ years of experience in digital marketing, media planning, or sales engineering, preferably within an agency setting.
• Deep expertise in paid media strategy, including Google Ads, Meta, LinkedIn, programmatic display, video, and emerging platforms.
• Strong understanding of creative development processes, including ad design, messaging, and landing page optimization.
• Strong storytelling and presentation skills, with experience pitching media plans to executive stakeholders.
• Ability to translate client goals into actionable marketing strategies with measurable outcomes.
• Willingness to travel domestically at least 10-15%.

Responsibilities

• Pre-Sales Strategy & Consultation: Develop and present digital marketing strategies for partnerships and translate client needs into comprehensive media plans.
• Media Planning & Creative Development: Lead the creation of data-backed media plans and guide creative strategy to drive conversions.
• Cross-Team Collaboration & Leadership: Liaise between sales and service teams, mentor sales teams, and stay informed on industry trends.

Skills

Digital marketing

Media planning

Sales engineering

Creative development

Storytelling

Presentation skills

Cross-functional collaboration

Travel ability

Education

Bachelor's degree or equivalent

Tools

Google Ads

Meta Ads

LinkedIn Ads

Programmatic display

Analytics dashboards

Job description

EAB is seeking a Digital Media Strategy expert to drive pre‑sales strategy and create data-backed media plans for higher education institutions. The role sits at the intersection of sales, strategy, and execution, collaborating with sales, marketing, creative, and analytics teams to shape tailored campaigns that improve enrollment and brand awareness.

The ideal candidate has 4–10+ years in digital marketing, strong paid media knowledge (Google, Meta, LinkedIn), and excellent storytelling with