Paid Media Strategist – Hybrid (Chicago)

Everspring Inc; Chicago (IL); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Hybrid work

Parental leave

Medical insurance

Dental insurance

Vision insurance

FSA

HSA

401k match

PTO

Tuition reimbursement

Gym discount

Pet insurance

Job summary

Everspring is seeking a Digital Media Specialist to manage the day-to-day execution and performance of paid search, paid social, and programmatic campaigns across our portfolio of higher education partners. This role owns campaign builds, budget pacing, optimization, testing, and reporting for Google Ads and Meta.

As a hands-on member of the Digital Marketing team, you will turn performance data into actionable insights to support lead generation and enrollment goals, working with Analytics,

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field or equivalent experience.
• 2-3 years of digital marketing experience, with internships in paid media encouraged.
• Experience with paid search or paid social campaigns is preferred.
• Proficiency with Google Analytics for performance analysis.
• Experience using Looker Studio (Data Studio) for reporting.
• Familiarity with Google Tag Manager (GTM) for tag implementation.

Responsibilities

• Develop, launch, and manage paid search and social campaigns across Google Ads, Meta Ads, and LinkedIn.
• Monitor CTR, CPC, CPA, and conversion rates; perform data-informed optimizations to ROI.
• Conduct keyword research and audience analysis to support strategy.
• Generate performance reports and dashboards using Google Analytics and Looker Studio.
• Collaborate with clients and internal teams to communicate strategy and results.
• Configure and troubleshoot conversion tracking and tagging via GTM and pixels.

Skills

Data analysis

Communication

Autonomy

Problem-solving

Organizational skills

Team collaboration

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Google Ads

Meta Ads

LinkedIn Campaign Manager

Job description

Everspring is seeking a Digital Media Specialist to manage the day-to-day execution and performance of paid search, paid social, and programmatic campaigns across our portfolio of higher education partners. This role owns campaign builds, budget pacing, optimization, testing, and reporting for Google Ads and Meta.

As a hands-on member of the Digital Marketing team, you will turn performance data into actionable insights to support lead generation and enrollment goals, working with Analytics,