Paid Media Strategist: Data-Driven Growth & Optimization

Tractorbeam; Dallas (TX); Hybrid; USD 52,000 - 80,000; Full time

Job summary

Tractorbeam in Dallas, TX is seeking a Paid Media Specialist to strategize, execute, and optimize campaigns across paid search, social, and programmatic channels. You will collaborate with the Paid Media Manager and use first-party data to drive performance.

The role emphasizes analytical thinking, clear communication, and hands-on data analysis with Google Analytics and DashThis, plus Excel/Sheets for budgeting and reporting. Hybrid work with two days in-office per week is required.

Qualifications

• Strong written and verbal communication skills.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience using Excel/Google Sheets for data analysis and budget tracking.

Responsibilities

• Develop, launch, and optimize paid search (Google/Bing), social (Meta, LinkedIn, TikTok), and display campaigns.
• Leverage first-party data, audience insights, and behavioral signals to refine targeting and improve conversion rates.
• Implement A/B tests and ad copy experiments to maximize effectiveness.
• Create dashboards and reports using Google Analytics and DashThis to communicate performance and insights to clients.
• Collaborate with the Paid Media Manager in discussions, providing recommendations and regular performance updates.

Skills

Analytical thinking

Communication skills

Budget tracking

Tools

Google Analytics

DashThis

Excel/Google Sheets

Job description

Tractorbeam in Dallas, TX is seeking a Paid Media Specialist to strategize, execute, and optimize campaigns across paid search, social, and programmatic channels. You will collaborate with the Paid Media Manager and use first-party data to drive performance.

The role emphasizes analytical thinking, clear communication, and hands-on data analysis with Google Analytics and DashThis, plus Excel/Sheets for budgeting and reporting. Hybrid work with two days in-office per week is required.