Paid Media Specialist

Tractorbeam; Dallas (TX); Hybrid; USD 52,000 - 80,000; Full time

Job summary

Tractorbeam in Dallas, TX is seeking a Paid Media Specialist to strategize, execute, and optimize campaigns across paid search, social, and programmatic channels. You will collaborate with the Paid Media Manager and use first-party data to drive performance.

The role emphasizes analytical thinking, clear communication, and hands-on data analysis with Google Analytics and DashThis, plus Excel/Sheets for budgeting and reporting. Hybrid work with two days in-office per week is required.

Qualifications

• Strong written and verbal communication skills.
• Strong analytical skills with the ability to translate data into actionable insights.
• Experience using Excel/Google Sheets for data analysis and budget tracking.

Responsibilities

• Develop, launch, and optimize paid search (Google/Bing), social (Meta, LinkedIn, TikTok), and display campaigns.
• Leverage first-party data, audience insights, and behavioral signals to refine targeting and improve conversion rates.
• Implement A/B tests and ad copy experiments to maximize effectiveness.
• Create dashboards and reports using Google Analytics and DashThis to communicate performance and insights to clients.
• Collaborate with the Paid Media Manager in discussions, providing recommendations and regular performance updates.

Skills

Analytical thinking

Communication skills

Budget tracking

Tools

Google Analytics

DashThis

Excel/Google Sheets

Job description

Tractorbeam creates and grows compelling brands that connect, inspire, and drive real impact. We are a full-service agency helping brands navigate change. Everything we do is rooted in our passion for brands, experiences, and possibilities. Our multidisciplinary team spans four core capabilities: strategy, design, digital products, and digital marketing.

We seek a Paid Media Specialist to strategize, execute, and optimize digital marketing campaigns across paid search, display, social media, and programmatic channels. This role is responsible for executing Tractorbeam client campaigns including strategy, creation, and ongoing optimization of paid campaigns. Successful candidates require an interest in learning digital marketing and assisting Paid Media experts.

Role Responsibilities include, but are not limited to:

• Develop, launch, and optimize paid search (Google/Bing), social (Meta, LinkedIn, TikTok), and display campaigns.
• Leverage first-party data, audience insights, and behavioral signals to refine targeting and improve conversion rates.
• Implement A/B tests and ad copy experiments to maximize effectiveness.
• Create dashboards and reports using Google Analytics and DashThis to communicate performance and insights to clients.
• Collaborate with the Paid Media Manager in discussions, providing recommendations and regular performance updates.

Interests & Experience:

• Strong written and verbal communication skills.
• Strong analytical skills with the ability to translate data into actionable insights.
• Worked in Excel/Google Sheets for data analysis and budget tracking.

Characteristics/Traits we are looking for:

• Detail-oriented & process-driven: you thrive in structured environments and ensure no detail is overlooked.
• Strategic & results-focused.
• Proactive problem solver: you identify opportunities and challenges before they arise.
• Must live in the DFW area and be willing to come to the office at least 2 days a week.

• We offer competitive compensation packages, growth opportunities, and a dynamic work environment.