Hybrid Digital Media Strategist - Data-Driven ROI

Schaefer Advertising; Fort Worth (TX); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

401k with 3% match

Health, Dental, Disability, Vision, &

Generous PTO

Parental Leave

Volunteer Program

Dog Friendly Office

Hybrid Schedule (Mon/Tue/Thu in office

Office closures during holidays

Fort Worth Best Places to Work

Job summary

Schaefer Ad Co. is seeking a strategic Digital Media Campaign Strategist to join our Digital team in Fort Worth. This role plans, executes, and optimizes paid digital campaigns across Paid Search, Paid Social, and programmatic channels.

You will work closely with media leadership, account teams, and external partners to drive healthcare, real estate, and entertainment outcomes through data-driven strategies and creative optimization.

Qualifications

• 3+ years hands-on experience managing Paid Social campaigns (Meta, TikTok, LinkedIn) and paid search.
• Agency or platform experience is required with digital media campaigns.
• Experience handling monthly budgets of $10,000+ is highly valued.
• Familiarity with Looker Studio, performance dashboards, and conversion reporting is a plus.

Responsibilities

• Plan and buy digital media campaigns across multichannel plans under leadership guidance.
• Build, launch, and manage campaigns across Paid Social, Organic Social, and programmatic channels.
• Monitor performance, optimize strategies, and provide ROI-focused recommendations.
• Present campaign results clearly to clients and support team training.

Skills

Paid Social management

Meta/TikTok/LinkedIn Ads

Programmatic & AI tools

Budget management

Campaign optimization

Tools

Meta Ads Manager

Google Ads

GA4

Looker Studio

Google Tag Manager

Job description

Schaefer Ad Co. is seeking a strategic Digital Media Campaign Strategist to join our Digital team in Fort Worth. This role plans, executes, and optimizes paid digital campaigns across Paid Search, Paid Social, and programmatic channels.

You will work closely with media leadership, account teams, and external partners to drive healthcare, real estate, and entertainment outcomes through data-driven strategies and creative optimization.